Prada Paradoxe Intense Eau de Parfum, the new feminine intensity by Prada.

This feminine fragrance explores strength through the lens of delicacy. The result is the intense signature of a woman in perpetual self-reinvention, challenging conventions to explore a femininity that is both powerful and delicate.

A floral ambery fragrance with a woody inflexion that reveals the paradoxical intensity of delicate ingredients: the powerful lift of a delicate Jasmine flower and the vibrant and enveloping warmth of an Amber accord, intensified by a subtle yet instantly recognizable Moss accord. An intense scent for a powerfully enigmatic and captivating expression of femininity.

The intensification of florality with the Jasmine superinfusion, for an exceptional aura. The intensification of sensuality with AmbrofixTM made it even more vibrant. The intensification of a captivating woody addiction with a bold and powerful Moss accord.

Like the original signature, Paradoxe Intense's renewed bottle is an expression of the Fashion House’s essence of reinvention and predilection for contrasts. In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The Prada coat of arms logo contrasts with the deep pink colour the fragrance.

Reconciling Creativity and Responsibility:

Prada Paradoxe is a fragrance built on three ingredients including Moroccan Neroli Oil, Vanilla Infusion and Calabrian Bergamot Heart. The multi-step bioconversion process behind Ambrofix™ allows amber to be naturally derived from sugar cane rather than sage. Serenolide™ is a new musk molecule that is one of the most diffusive in existence created for this fragrance.

Prada Paradoxe boxes are FSC™ MIX certified. The entire Prada Paradoxe range is refillable, allowing for less packaging material. A single 50ml bottle of Prada Paradoxe and a 100ml refill helps avoid the use of 40% less materials in total as opposed to three 50ml bottles of Prada Paradoxe. This includes 29% less glass.