Rituals Philosophy

Rituals
 

Our Philosophy

Rituals inspires you to give special attention to turning everyday routines into meaningful rituals.

How it all started...

Rituals is the first brand in the world to combine Home & Body Cosmetics. From luxury body and facial creams through to pure tea, bathrobes, scented candles and gemstone make-up — Rituals inspires you to give special attention to turning everyday routines into meaningful rituals. Founder Raymond Cloosterman’s intuitive idea has grown into an international success story in just ten years.

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Authentic Eastern rituals

All the products are inspired by authentic Eastern rituals, such as the Hammam steam bath ritual, the Indian balancing ritual Ayurveda and the relaxing ritual Tao based on Chinese traditions.

Created by the best perfumers in the world

The perfect fragrance is key to us. Therefore we only work with the best perfumers of the world to create our distinct exclusive and subtle fragrances.

Inspired by nature

Rituals is designed for discerning customers who have high standards when it comes to personal care, as well as caring for others and the environment. Not surprisingly, these are exactly the same standards we insist on for our products and service. We use natural, renewable and organic ingredients for our products. For what nature cannot provide, we use safe alternatives.

Your body. Your soul. Your rituals. Raymond Cloosterman, Founder

No animal testing

Our products are tested on healthy human volunteers. Our complete products range is suitable for vegetarians.

Dermatologically tested

All our products are tested by prominent dermatologists.

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