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Live in Levis

Established in 1853 in the United States by enterprising Bavarian immigrant Levi Strauss, Levi’s is the original jeans brand, pioneering the use of rivets in trousers to create the world’s first jeans. With a rich heritage and an association with the rugged character of the American Midwest, Levi’s continues to produce iconic and classic jeans for men, women and children that are both timeless and effortlessly cool.