Wear The Shoes. Rule The World.™
(Or at least feel like you can.)
There's a reason people feel unstoppable when they wear FitFlop footwear.
All of our sandals, sneakers, slides, and clogs are engineered with our biomechanically optimized triple-density midsole technologies:
The first is our patent-pending original MICROWOBBLEBOARD™, which has been proven to help activate certain leg muscles more, reduce stepping pressure and diffuse under heel hotspots, and to attenuate shock when you walk.
The next, debuting this season, is our new ultra-slim BIOMIMETIX™ midsole, which hides discreetly underfoot and offers fantastic ergonomics in a fashionable range of 'flats' - sneakers, low cut loafers and slingback sandals.
Our first FitFlop™ sandal was sold in 2007, after Dr David Cook and Darren James – expert biomechanists at London South Bank University – collaborated with Marcia Kilgore (an entrepreneur and multi-tasking mum) to create the world's first muscle-activating flip flop.
Built with simple sporty upper straps and an ergonomically engineered Microwobbleboard™ midsole, the concept was a phenomenal – and global - success.
So when fans began to send feedback detailing how 'fantastic' FitFlop sandals made them feel (subsequent research at Salford University in Manchester uncovered our MicrowobbleboardTM technology could not only activate certain leg muscles more, but had remarkable underfoot pressure diffusing and shock attenuating properties), Kilgore decided to take the technology and weave it into a full multi-occasion footwear collection.