Start-rite Violet Floral Embellished Shoes

Product information

Violet is a great choice for both school and parties with its lightweight, durable and flexible construction combined with decorative floral embellishment. The single bar rip tape fastening ensures a great fit.

Measure and Fit at Home:
Start-rite believe it's really important to measure a child's feet accurately before buying them every pair of shoes, as ill-fitting shoes can have a serious impact on your child's foot health. To be sure that your child is wearing shoes that fit properly, you can either visit one of the John Lewis stores, where trained staff will measure and fit your child with shoes, or if that's not convenient, use one of our specially developed fitting gauges to help you measure your child's feet at home.

Click here to find out how to measure using the gauges and to watch step by step videos of how to fit your child’s shoes.

Eligible for International Delivery
Footwear Type
School Shoes

Featured articles

How to measure & fit Start-rite shoes video: fitting gauges

How to measure & fit Start-rite shoes video: fitting gauges

Use the measuring video to check your child's size before you buy their shoes online

How to measure & fit Girls' Start-rite shoes video

How to measure & fit Girls' Start-rite shoes video

Once you've bought your child's shoes, this video will help you confidently check the fit of their shoes

Start-rite TV advert

Watch the TV ad

Conquer the back-to-school mission with Start-rite. Each shoe boasts a smart, resilient construction to withstand the daily challenges thrown at them, complete with fun accessories kids will enjoy.

Brand Story

Start-rite's history dates back to 18th century Norwich, where a leather worker called James Smith began offering the first ready-made, off the peg footwear. Following the First World War, the company began to produce footwear specially designed for children, which gave their unique feet room to grow. The name "Start-rite" was first used in the 1920s and the iconic twins logo was introduced a decade later. Start-rite began to focus primarily on children's shoes in 1952 and after extensive research they noted the need for shoes to be fitted by trained people, developed multiple width fittings and introduced their "heel stiffener" to help balance and growth. They received the Royal Warrant in 1955 after supplying the Windsor children with shoes. In recent years they have evolved to use two hundred years expertise to meet the needs and desires of today's children.


Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
366 participating John Lewis and Waitrose shops

Collect + from a local shop from Thursday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery available

  • Europe (Non EU) - £7.50
  • Europe (EU) - £7.50
  • Rest of World - £25.00
  • Australia - £25.00
Provided by JL Delivery Ltd - more about international delivery

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 2.2 out of 5 by 5 reviewers.
Rated 1 out of 5 by Don't last Startrite are more supportive than clarks, but they do not last. Toe quickly disappears and sole wears away... None of my daughters other shoes wear this way. It seems that they are designed only to last one term at a time. Very disappointing. Will have to try other makes as they are not cheap!!!! Will not buy again.... 08 February 2015
Rated 4 out of 5 by Durable but you must take care of them! I've bought these shoes in black for both of my daughters at two different times, so 4 pairs of the same style over the past few years. They wore beautifully on my eldest who does not drag her toes while playing or walking. My youngest continually scuffed hers and, to be honest, I have not yet found a pair of shoes that she cannot scuff, except those with a rubber toe guard. In spite of the terrible scuffing, I was always able to polish her shoes back to a lovely shine and they looked nearly as good as new again. The girls always loved the flower detail as well. 07 April 2014
Rated 1 out of 5 by Terrible First time I've bought start rite shoes never again, poorly fitted bought for school in September had to be returned in November wore terrible toes scuffed John Lewis very good and replaced shoes but in December I bought a new pair of Clark's as the second pair of start rite shoes looked awful very disappointed 03 January 2014
Rated 1 out of 5 by below expectation My daughter strictly only wears these shoes at school and they are completely wrecked. Toe has worn through. She needed a new pair after 2 months. 06 December 2013
Rated 4 out of 5 by very smart shoe An excellent, sturdy shoe and easy to put on with the Velcro strap. I've only deducted one star for the flower on the strap which is a little flimsy and has curled up after only a week of use but overall they are very well made. 21 September 2012
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1-5 of 5

Was  £40.00, Now  £20.00

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