Start-rite Write-Your Own Shoe Labels

Product information

Make sure they come home wearing the right pair of shoes! Each pack includes enough labels for you to label 8 pairs of shoes. These self-adhesive shoe labels are suitable for any shoe.

Measure and Fit at Home:
Start-rite believe it's really important to measure a child's feet accurately before buying them every pair of shoes, as ill-fitting shoes can have a serious impact on your child's foot health. To be sure that your child is wearing shoes that fit properly, you can either visit one of the John Lewis stores, where trained staff will measure and fit your child with shoes, or if that's not convenient, use one of our specially developed fitting gauges to help you measure your child's feet at home.

Click here to find out how to measure using the gauges and to watch step by step videos of how to fit your child’s shoes.

Eligible for International Delivery
Footwear Type

Brand Story

Start-rite's history dates back to 18th century Norwich, where a leather worker called James Smith began offering the first ready-made, off the peg footwear. Following the First World War, the company began to produce footwear specially designed for children, which gave their unique feet room to grow. The name "Start-rite" was first used in the 1920s and the iconic twins logo was introduced a decade later. Start-rite began to focus primarily on children's shoes in 1952 and after extensive research they noted the need for shoes to be fitted by trained people, developed multiple width fittings and introduced their "heel stiffener" to help balance and growth. They received the Royal Warrant in 1955 after supplying the Windsor children with shoes. In recent years they have evolved to use two hundred years expertise to meet the needs and desires of today's children.


Click & collect

Click & collect from John Lewis or Waitrose shops tomorrow from 2pm
375 participating John Lewis and Waitrose shops

Collect + from a local shop from Wednesday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 2.9 out of 5 by 7 reviewers.
Rated 2 out of 5 by Nice idea, but they never stay on the shoe's interior sole I got these for my son's shoes. I had previously used Cash's shoe labels (which is just his name) & really liked them. The Cash's labels always stayed on but were smaller. These Start Rite labels were a bit bigger so I just thought I'd try these. Every single one I put one came off in a few weeks' time - which rather defeats the purpose of labelling them. So, disappointing. I think the size & shape (shaped like the back of a foot heel) actually prevent it from sticking & staying on long-term. 06 November 2015
Rated 1 out of 5 by Not worth a Penny! The pack came missing the name labels, I improvised and made some out of paper - the labels lost their glue and slipped to the side by the time my son came home. 30 September 2015
Rated 1 out of 5 by Not great they didn't last long in both of my boys school shoes, they slipped and finally lost their stick and came off. 22 September 2015
Rated 1 out of 5 by Didnt stay on! These labels stayed on the shoes for just over a week. Not worth the price. 08 September 2015
Rated 5 out of 5 by Just what I needed I'd bought this product for our boy starting school & everything must be named, including shoes. Instructions are clear & straight forward, the space to write name is big enough. Although I was a bit concerned about durability as it's just a simple sticker, it's been fine so far (using it for 6 weeks+). Plenty in a pack so better value for money than customised naming tags from high street retailers. I'd buy it again in the future. 22 August 2014
Rated 5 out of 5 by Fab item really useful product for all the childrens' shoes. 26 September 2012
Rated 5 out of 5 by Essential item!! These labels are perfect for helping your child to find their own shoes easily whenever they have to change. Teachers love them too!! They're also great for children who have the same footwear as a sibling. 23 April 2012
  • 2015-11-29 T14:52:10.283-06:00
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Product code :


More than 10 in stock