Benefit They're Real! Mascara

Product information

 They’re real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!
They're real and here's the proof!
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.
Eligible for International Delivery


Click & collect

Free Click & Collect from John Lewis and Waitrose shops for collection tomorrow from 2pm
262 participating John Lewis and Waitrose shops

Standard UK delivery within 5 working days


Next, named or Saturday UK delivery.


Next/named working day UK delivery pre-10.30am.


Collect+ from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

International delivery not available


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

Q & As


Benefit They're Real! Mascara 4.3 5 29 29
Fantastic product Fantastic product really opens your eyes up I wouldn't use any other mascara now. 08 July 2014
Natural and stunning at the same time! This mascara goes on easily without clumping. Produces lovely long thick looking lashes. Sometimes smudges by the end if the day, but usually stays in place well. 12 June 2014
Great mascara - no need for eye lash curlers! Was pleased to get the mascara at a lower price than I expected. Works great, had used before as it was recommended by my daughter. Will be buying again. Staff at store very helpful and friendly. 12 June 2014
lushes lashes I haven't many lashes so need all the help I can get without resorting to false lashes for everyday wear. Benefits mascara is pretty effective-I actually look as though I have eyelashes-the brush is better than most. 11 June 2014
A beautiful black Bought for the first time, after reading rave reviews. It delivers all that it claims, my eyelashes do look longer, thicker and blacker. 04 June 2014
BENEFIT MASCARA Great product, does as it says on the label. Good brush. 03 June 2014
Yes, they really are real! I have the shortest, stubbyest eye lashes out there...or so I thought! This mascara is fab-u-lous and gives the impression of thick, long, beautiful lashes. Really makes a difference to my whole eye area. Not clumpy or claggy, and is removed very easily. A must have for your make-up kit! 27 May 2014
Staple Mascara Incidentally I actually have been asked if my eyelashes are real on more than one occasion wearing this. Great black colour, formula lasts a long time, doesn't clump, looks natural. I wouldn't even think about using any other mascara. Can be worn to look natural, but can be built up as well so perfect for night and day. I would definitely recommend. 06 April 2014
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Product code :


More than 10 in stock