Benefit They're Real! Mascara

Product information

 They’re real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!
They're real and here's the proof!
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.
Eligible for International Delivery

Brand Story

Once upon a time in a small Indiana town, a baby was born... No, wait a minute... make that two babies. As the identical twins grew, they developed rather peculiar habits.

The one known as Jean wore spaghetti in her hair and used the glowin' behinds of fireflies to create elaborate face paintings. Jane, on the other hand, spent hours counting Raisinettes, biting them in half, then trading the smaller versions to her younger cousins for real-size M&Ms. "Miraculous," said the townsfolk. "Jean has a right brain, Jane has a left... together these two just might do something crazy!"

And they did! In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation, brand ambassadors and global trend artists in their own right, eager to infuse the brand with eclectic tastes. The fab four are guaranteed to keep the creative juices flowing, ensuring that Benefit continue to deliver feel-good products for every woman.


Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
361 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 4.4 out of 5 by 40 reviewers.
Rated 5 out of 5 by One of the best mascaras great product, easy to take off, lasts all day, will definitely purchase again 10 February 2015
Rated 3 out of 5 by Much better out there I bought this mascara because I heard such good things about it. It could just be me but I do not get what all the fuss is about! I found it came out much too thick and doesn't separate my lashes at all. There are much better products on the market. 29 January 2015
Rated 5 out of 5 by love this best mascara EVER. Really quick delivery and well packaged 27 January 2015
Rated 5 out of 5 by Simply the best! This has become my favourite mascara. It really does extend and emphasise lashes without clumping. 09 December 2014
Rated 4 out of 5 by Great product Excellent product, easy to apply and they do look real 04 November 2014
Rated 5 out of 5 by Will never use another Mascara! This mascara is well worth the price tag. It goes on easily and makes your lashes look long and thick. No smudging or clumps. I love it! 23 September 2014
Rated 5 out of 5 by Benefit mascara Gives lovely long thick lashed look to eyelashes without any clumping 22 August 2014
Rated 5 out of 5 by Best mascara ever!!! I love this mascara!! I have tried various brands and this is the bestttttttt!! It stays on all day long - even through to the next day, I wouldn't recommended sleeping with this on. It doesn't flake off or smudge at all. You WILL need a good make up remover to remove this from your lashes at night. 08 August 2014
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