Benefit They're Real! Mascara

Special offer


Product information

 They’re real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!
They're real and here's the proof!
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.
Eligible for International Delivery

Brand Story

In 1976 the Ford twins, Jean and Jane, created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, and combining a light-hearted approach mixed with beauty know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation. Creative and eclectic, Benefit continue to deliver feel-good products for every woman.


Click & collect

Click & collect from John Lewis or Waitrose shops tomorrow from 2pm
375 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 4.4 out of 5 by 57 reviewers.
Rated 5 out of 5 by No other mascara for me! My daughter recommended this product and I know only use this mascara. I have sensitive skin but have never had any problems with this brand 10 November 2015
Rated 5 out of 5 by Best mascara This is the best mascara I have tried. I wear contacts and it dose not cause a problem. 10 November 2015
Rated 5 out of 5 by Excellent Mascara I would recommend this Mascara. I particularly like the ball brush at the very end of the wand which is useful when trying to make the corners of your lashes longer than the rest, for that sweeping effect. 10 November 2015
Rated 5 out of 5 by Best mascara Used lots of different mascaras over the years and this is by far the best 13 October 2015
Rated 5 out of 5 by Simply the best This is amazing and lasts for ages. It lengthens and thickens to give me fabulous lashes. 13 October 2015
Rated 2 out of 5 by Disappointed! Carefully followed the instructions on how to apply and ended up with very clumpy and very undramatic looking eye lashes. It is far to thick and synthetic looking. I have used much cheaper brands in the past that have given far better results at a fraction of the price. I did buy brown, perhaps the black is more dramatic. 05 August 2015
Rated 5 out of 5 by Excellent Product Great mascara, gives full, thick lash look.!!!!!!! 28 July 2015
Rated 4 out of 5 by Great at first but dries out fast An excellent mascara for around two weeks then the formula begins to get thicker and harder to work with causing the need to buy another, not worth your money. 17 July 2015
  • 2015-11-29 T14:50:49.454-06:00
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