Benefit They're Real! Mascara

Product information

 They’re real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!
They're real and here's the proof!
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.
Eligible for International Delivery


Click & collect

Free Click & collect from John Lewis or Waitrose shops for collection tomorrow from 2pm
348 participating John Lewis and Waitrose shops

Standard delivery within 5 working days


Next, named or Saturday UK delivery


Next/named day UK delivery pre-10.30am


Collect+ from a local shop from Monday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

International delivery not available


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

Q & As

Benefit They're Real! Mascara 4.4 5 35 35
Will never use another Mascara! This mascara is well worth the price tag. It goes on easily and makes your lashes look long and thick. No smudging or clumps. I love it! 23 September 2014
Benefit mascara Gives lovely long thick lashed look to eyelashes without any clumping 22 August 2014
Best mascara ever!!! I love this mascara!! I have tried various brands and this is the bestttttttt!! It stays on all day long - even through to the next day, I wouldn't recommended sleeping with this on. It doesn't flake off or smudge at all. You WILL need a good make up remover to remove this from your lashes at night. 08 August 2014
No fakery here! From the shiny, chunky packaging which sits so comfortably in your hand to the luscious lustre of the product as it coats your lashes, Benefit's They're Real! Mascara doesn't disappoint. If you've been let down by pointless PR puff around your chosen cosmetics in the past, don't worry...this baby absolutely delivers what it says on the tin - smudgeproof? I'll say! 20 minutes under a sudden summer shower left no visible marks and let me sail on to work. Brilliant! 29 July 2014
Best mascara i've ever bought Love this mascara, tried it the 1st time a few years ago and not bought another brand since....i love it!! 29 July 2014
Make up must have! Amazing product! Easily applied, long lasting, and no need for eye lash curlers or false lashes! The only down fall is this did not last as long as other mascaras, although I will never go without from now on. A real must have! 28 July 2014
the best mascara Great brush that separates lashes, no clogging, flaking and lasts all day. Easy to remove with cleanser and does not cause any irritation. 22 July 2014
Fantastic product Fantastic product really opens your eyes up I wouldn't use any other mascara now. 08 July 2014
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Product code :


More than 10 in stock