Benefit They're Real! Mascara

Special offer


Product information

 They’re real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!
They're real and here's the proof!
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.
Eligible for International Delivery

Brand Story

In 1976 the Ford twins, Jean and Jane, created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, and combining a light-hearted approach mixed with beauty know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation. Creative and eclectic, Benefit continue to deliver feel-good products for every woman.


Click & collect

Click & collect from John Lewis or Waitrose shops tomorrow from 2pm
371 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 4.3 out of 5 by 52 reviewers.
Rated 2 out of 5 by Disappointed! Carefully followed the instructions on how to apply and ended up with very clumpy and very undramatic looking eye lashes. It is far to thick and synthetic looking. I have used much cheaper brands in the past that have given far better results at a fraction of the price. I did buy brown, perhaps the black is more dramatic. 05 August 2015
Rated 5 out of 5 by Excellent Product Great mascara, gives full, thick lash look.!!!!!!! 28 July 2015
Rated 4 out of 5 by Great at first but dries out fast An excellent mascara for around two weeks then the formula begins to get thicker and harder to work with causing the need to buy another, not worth your money. 17 July 2015
Rated 2 out of 5 by Dissapointing Purchase. Never tried this product before but not sure I would buy it again it has gone quite thick very quickly.Not as good as all the reports I had read about it. 14 July 2015
Rated 5 out of 5 by Excellent mascara Been using Benefit They're Real for a few years now. Builds up really quick and is almost waterproof. Lasts for ages too! 07 July 2015
Rated 5 out of 5 by Love it My daughter had heard about this mascara so we picked it up whilst in John Lewis. Its excellent, my eyelashes are quite long but this extends and separates them really well with no stickiness or blotching whatsoever - the bit at the end works really well at the corners. Would definately recommend this product and will be buying it again 07 July 2015
Rated 5 out of 5 by Makeup bag staple I love this product. When I run out I buy a new one instantly. I've been using this for about two/three years now. From the first time I used it I knew I had found my perfect mascara. I honestly don't wear anything else 26 May 2015
Rated 5 out of 5 by LoVE Really nice product! Buy it every time! can be a little difficult to take off 26 May 2015
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More than 10 in stock