Benefit They're Real! Mascara

Click on the image to zoom

Product information

 They’re real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!
They're real and here's the proof!
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.
Eligible for International Delivery


Click & collect

Free Click & Collect from John Lewis and Waitrose shops for collection tomorrow from 2pm
261 participating John Lewis and Waitrose shops

Standard UK delivery within 5 working days


Next, named or Saturday UK delivery.


Next/named day UK delivery pre-10.30am.


Collect+ from a local shop from Tuesday - postcode exclusions apply for Collect+ deliveries

Trial in Scotland, Wales, SW England and N Ireland only

1500 participating Collect+ shops

International delivery not available


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

Q & As


Benefit They're Real! Mascara 4.2 5 21 21
Staple Mascara Incidentally I actually have been asked if my eyelashes are real on more than one occasion wearing this. Great black colour, formula lasts a long time, doesn't clump, looks natural. I wouldn't even think about using any other mascara. Can be worn to look natural, but can be built up as well so perfect for night and day. I would definitely recommend. 06 April 2014
Excellent mascara Gives me defined individual lashes and a great natural look 02 April 2014
Best I've tried This is the best mascara I have tried, and I have tried lots. Just hope it stays on the market, and does not become discontinued. Which is what usually happens when you find a product your really happy with :) 23 July 2013
good but... it's really good but I would not use it often as it is difficult to remove so if I used it daily then i'd have to end up using fake lashes instead because when I have removed it I have also removed quite a few lashes to the extent that my right eyelashes have gaps... apart from this its an amazing product that does what it says on the tin and I love the look once I have it on. my advice buy it but don't use everyday as it is quite expensive 18 April 2013
I LOVE IT I really like this mascara, i agree that it definitely lengthens my lashes and lifts them a bit although i still like to use my eyelash curlers first. The mascara lasts ages i have yet to find it flakes or smudges at all even after a whole day of wearing it. The only thing i would say is if you like layering up your mascara to get really thick lashes this would not do the job after one layer i have found it can go clumpy and doesnt look natural at all! 01 January 2013
not what I expected Tried this mascara and am disappointed. Based on advert I was expecting much more. Less good then other brand I used. Don't think I will purchase this product again. 24 October 2012
AMAZING this mascara does exactly as it says on the tin. I've tried them all and trust me this is the best. The only negative is that it doesn't last long. I'm having to replace mine just about 6 weeks after starting to use it. Normally mascara lasts me around 3 months. 31 August 2012
My new beauty fave I long for flirty, fluttery lashes, but I hate the look of claggy, sticky lashes; would this product deliver? Absolutely - this is a result. I've been using this mascare for months and it still defines each lash individually; one layer is perfect for a bright-eyed work look, but you can just keep layering until you're happy if you're out on the tiles. I even managed to forego my usual make up routine because it made me look wide awake - pretty impressive. 10 August 2012
2 Next>


Product code :


More than 10 in stock