Vitamix® Blender, White

Product information

Don’t think of the Vitamix® 010230 as a food blender, but as a Total Nutrition Centre that juices, cooks, grinds and freezes all in one, making it quick and easy to eat whole foods in one great tasting recipe after another.

  • Create delicious healthy ice cream in only 30 seconds
  • Cook steaming hot soup from fresh vegetables in under 5 minutes
  • Blend fresh fruits and vegetables into tasty, fibre-rich whole food juice in 1 minute
  • Grind whole grains into nutritious flours in minutes
  • Kneads dough and batters perfect for baking
  • Dice, chop or blend ingredients into healthy, preservative-free salsas and dips

Plus, its impressive power and laser-cut blade design tears down the cell walls of fruits and vegetables, making vital nutrients more readily available for your body to absorb.

With a Vitamix® 010230, even the nutrient-packed peels, pulp and seeds of many types of produce can be pulverized and blended into recipes for some of the most health-protecting, disease-preventing dishes and drinks you’ve ever had.

Everything about the Vitamix® Total Nutrition Center® oozes heavy-duty build quality, from the poly carbonate 2 litre container, patented spill- proof vented lid and wear-resistant base. Feel free to push food into the blades without fear of jamming the blades or damaging the tamper. It’s absolutely perfect for processing peanut butter and ice cream, helping you handle ingredients that regular blenders can't even touch!

It also lets you perform more than 50 kitchen tasks easier, faster and with better results than you can achieve any other way.

Includes an easy-to-follow guide to getting started, a handy binder cookbook and a cooking class on DVD to make you the master of your Vitamix® machine!

H52 x W18.5 x D22.3cm
Eligible for International Delivery
Mixer Type
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Weight Information Unpackaged weight


Click & collect

Free Click & Collect from John Lewis and Waitrose shops for collection Sunday from 2pm
284 participating John Lewis and Waitrose shops

Standard UK delivery within 5 working days


Next, named or Saturday UK delivery.


Next/named working day UK delivery pre-10.30am.


Collect+ from a local shop from Tuesday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

International delivery not available


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

Q & As


Vitamix® Blender 4.8 5 22 22
A product which saves you lots of time I used the Vitamix when preparing 10 day green smoothie detox. Everything was blended perfectly and what could have proved hard to drink was delicious. Everything completed in a few minutes 15 July 2014
Amazing. This is a wonderful machine. The best possible way to consume fruit and veg. A bit pricey, but worth every penny. 08 July 2014
A must have!! I purchased this after a lot of online research, reading through reviews and a lot of youtube 'how to' videos.. and it is by far one of my most used appliances. Crushed ice, milkshakes, fresh veg or fruit smoothies, peanut butter, soups.. and so much more can be made in the matter of a few minutes, without any effort. I highly recommend this product, and can honestly say that it is worth every single penny! 18 June 2014
Excellent - apart from the lid...but that was sorted! Absolutely love it! but I had problems with the lid (still given it 5 stars though!). The lid just wouldn't fit. John Lewis were extremely helpful and sent a replacement blender but I had the same problem with the second one. So they contacted Vitamix in the USA who rang me and literally within 48 hours (I had to email them a photo) I had received a new lid. As soon as I picked it up I knew it would fit as it was more flexible - a softer rubber material. So my Vitamix is now PERFECT! Expensive but am using it daily and feeling healthy for it, so worth all that money in my opinion! 22 May 2014
Amazing product, wish I'd bought it sooner! After much debate and consideration, I finally managed to convince my Fiance to let me purchase this 'total nutrition centre' ... he reluctantly agreed, but after we both watched the DVD and read the book that comes included, he's totally changed his mind! For our first product, we made a smoothie with frozen raspberries & a banana ... it was absolutely delicious, tasted so much better than the expensive cafe bought ones, and I know that everything that went into it was healthy! Looking forward to trying out the rest of the recipes in the book! 31 March 2014
Vitamix I definitely would not buy this product again. The plastic lid at the top of the jug isn't very secure and so when making soups i've been burnt twice already with piping hot soup splattering everywhere including my hand! It also has a burning smell when in use as if the electrics are burning. It makes my whole kitchen smell! It's not as good as the hype on here. 07 February 2014
A kitchen essential! Well worth every penny. I had been envious of fellow food bloggers who all loved and praised their Vitamix, so I decided to treat myself to one before Christmas, I am so happy I did! We use it a number of times a day to grind fresh coffee, make smoothies, create spice pastes, make 100% nut and seed butters, chop vegetables, make houmous - the list goes on! It is by far our most used appliance in the 6 weeks we have owned it and I can't imagine not owning one again. If you like creating wonderful wholesome meals then the Vitamix really is the one! Very easy to use and clean as well. Well worth the money if you like cooking. John Lewis were also prompt with delivery with impeccable service as usual. 05 February 2014
My best kitchen aid I use the Vitamix every day and am very pleased with it so far. It is very versatile and easy to use. 10 December 2013
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