UGG was founded in 1978 when Australian surfer Brian Smith arrived in California to create an ideal sheepskin boot to warm his feet after chilly mornings in the Pacific Ocean. That initial design quickly grew into a global success, expanding far beyond its original silhouette to introduce an array of modern boots, slippers and casual apparel. Every new iteration of the range utilises premium sheepskin and soft linings that provide a recognisable, protective feel. Rather than chasing short-lived style cycles, UGG relies on the enduring loyalty of its global community, remaining dedicated to authentic, relaxed living.
