Product code: 45986625
All-day straightness and shine.
- Exclusive blend of plant-derived cellulose, wheat, organic aloe, maize and guar bean
- Natural cellulose delivers long-lasting hold to maintain a straight style all day
- Hydrolized wheat protein protects the cuticle from heat damage caused by hot styling tools
- Aroma features a fresh yet spicy citrus-floral blend with rose oil and certified organic bergamot, palmarosa and Australian sandalwood
Possessed of strong soothing properties, this desert succulent is a source of moisture.
Wheat protein is used to help protect hair from heat damage due to styling with blow dryers, irons, curling rods and other hot styling tools. The wheat protein blend expands when hair is wet and retracts when hair is dry to enhance curl or wave.
Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.