Discover AVEDA

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Welcome to Aveda
Our mission image
Our mission

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

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Our ingredients

Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Sourcing ingredients from traditional communities around the world allows Aveda to connect its mission of environmental and social responsibility with its industry.

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Our values

From our ingredient and energy sourcing practices to our plant-powered hair and skin care formulations, from our community empowerment to our revolutionary recycling programs, we break the industrial cycle of profit-over-planet. It has been our Mission since the beginning, and continues to propel us forward; at Aveda, Beauty is
as Beauty Does™.