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Benefit Cheeky Sweet Spot Gift Set

Benefit Cheeky Sweet Spot Gift Set

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In 1976 the Ford twins, Jean and Jane, created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, and combining a light-hearted approach mixed with beauty know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation. Creative and eclectic, Benefit continue to deliver feel-good products for every woman.

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