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Product code: 82923003
With versatile creativity and compact design, the PowerShot SX740 is the ideal superzoom travel camera. Superb image quality, high power zoom, 4K quality movies, a wide range of creative effects, and easy wireless sharing make it pocket-friendly but powerful.
Despite the camera's portability, it features a powerful zoom to get you up close to the action. 40x optical wide-angle ultra-zoom zeroes in on far subjects. Enhanced 80x ZoomPlus gets you even closer, while keeping image quality high.
Stable Shots Every Time
Even when you're shooting at full zoom or handheld in low lighting conditions, photos and videos are sharp and crisp. 5-axis Advanced Dynamic Image Stabiliser plus Intelligent IS adapts to any shooting conditions to ensure your images are not affected by camera shake.
You can share your images quickly and easily with friends and family thanks to built-in Wi-Fi and Bluetooth, which lets you transfer images and videos to your smart device. So you can share your photos instantly on social media, and safeguard your work with Auto Transfer which automatically backs up the files.
A 20.3 megapixel HS system ensures crisp and clear image quality, day or night. 10 frames per second continuous shooting allows you to capture that split-second moment. Canon's super-fast Digic 8 processor delivers pictures of natural colour and low noise, without the need for a flash, thanks to a high 3200 ISO level.
The SX740 features movie capture in stunningly detailed 4K UHD. Create 4K time-lapse footage, or select the perfect 8MP still from your 4K movie.
With 9 shooting modes, choose the best set-up for you. Use full manual control, or let the camera do the hard work with Creative Shot mode. This automatically takes six of the same picture and applies a range of effects. Meanwhile, Hybrid Auto records four second clips before each shot to create a mini movie. And Zoom Framing Assist automatically adjusts zoom for optimal composition.
180° Tiltable Screen
The 3" rear LCD monitor is fully tiltable up to 180°, so you can shoot from tough angles ...right up to high quality selfies with Self Portrait mode.
With a compact body of 39.9mm wide, and weighing just 300g, the SX740 is designed for portability.
Take care of your new camera with one of our cases. Click here to view the range.
Note: Please check the compatibility with your camera.
- Accessories Included
- Wrist Strap WS-800, Battery Pack NB-13L, Battery Charger CB-2LHE, AC Cable (E), User Manual Kit
This feature fixes onto the main subject and enhances focus on a snap's hot spots
- Battery Size & Number
- Rechargeable Lithium ion Battery NB-13L
- Battery life
An estimate of how long the battery lasts before needing recharging, based on standard tasks and usage
- Approx. 265 shots. Eco Mode: Approx. 370 shots. Playback Mode: Approx. 240min
- Built In Flash
- Camera Type
- Digital Compact
- USB (Micro-B), HDMI Micro (Type-D)
- Connectivity Type
The Types of connectivity available on the device.
- Continuous Shooting Speed
Continuous Shooting Speed
The amount of frames per second that can be shot in continuous shooting mode, useful for fast moving subjects
- Packaged: H68 x W14.4 x D15.9cm. Unpackaged: H6.38 x W11.01 x D3.99cm
- Direct printing
Can connect to a compatible digital camera to print without the need to use a computer.
- PictBridge, DPOF
- Tiltable LCD TFT Screen. Approx. 922K dots
- Face Detection
Automatically detects faces and optimises focus, so they're the main subject of a snap
- File Formats
- JPEG, MP4
Allows your camera to detect and record where a picture is taken, perfect for holiday snaps
- Hard drive
Stores files like videos and images, and programmes such as games. A portion of this may already be allocated to data like your operating system
- Image Megapixels
- Image Stabilisation
Irons out blur and shake, so your shots are super-sharp and your videos are stable
- Lens Aperture
Measures the lens' light exposure. This affects the depth of field (the distance beween the nearest and furthest objects that can be kept in focus)
- f/3.3 – f/6.9
- Lens Details
- Wide angle zoom
- Lens Size
The distance from the sensor and the optical centre of the lens when focused to infinity. A smaller focal length will generally result in a wider angle of view
- 4.3 – 172mm
- Lens Type (LHN)
Enables extreme close-up shots of small subjects like insects or plants
- Manufacturer Part Number (MPN)
- Maximum ISO Rating
Maximum ISO Rating
Defines the sensor's light sensitivity and therefore performance in low light settings. Greater ISO numbers indicate more light sensitivity, though may lead to more grain or noise in the image
- Memory Card (included)
- Memory Card Not Included
- Memory Card Type
- SD, SDHC, SDXC (UHS Speed Class 3 compatible)
- Model name / number
- SX740 HS
- NFC Payment Enabled
NFC Payment Enabled
Devices with NFC (Near Field Connection) can be tapped together to establish a wireless connection for sending or streaming files and other data
- No NFC Payment method
- Picture Or Video Resolution
Picture Or Video Resolution
The number of pixels that make up the image. A higher picture resolution makes for greater clarity, depth and detail in the image. Higher resolutions screens also make it harder to distinguish individual pixels from a close distance
- 4K Ultra HD
- Power Supply
- Rechargeable Battery
- Red-Eye Reduction
Reduces red-eye effect in portraits and group photos
- Screen size
The size of the device's screen, usually measured diagonally in inches
- Self Timer
Delays taking the picture for a few seconds, ideal for self portraits or group pictures
- Sensor Size
- Sensor Type
- Back-illuminated CMOS
- Shooting Modes
- Smart Auto (29 scenes detected), Hybrid Auto, Creative Shot, Program AE, Shutter priority AE, Aperture priority AE, Manual, Sports, SCN
- Shutter Speeds
The amount of time is takes for the shutter to open and close. High speed lets you freeze action completely, slower ones allow motion blur
- 15 - 1/3200sec
- Smile Detection
- Sweep Panorama
- Touch Screen
- Not Touch Screen Enabled
- Tripod Thread
- Video Resolution
- 3840 x 2160 (4K), 29.97/25 fps
The interface you look through to compose and focus your picture. Not all modern digital cameras will feature a physical viewfinder as well
Unpackaged weight of the product
- 299g (including battery and memory card)
- Wi-Fi Enabled
- Zoom (digital)
Enlarges video captured by the optical zoom and makes it seem even closer. This involves zooming in on an existing image, so it gives slightly less detailed results than an equivalent optical zoom
- Zoom (optical)
Allows you to zoom the image closer to the subject. Optical zooms feature physically moving lens components, so it maintains the image quality as you zoom in. Digitial zooms essentially crop an existing image, so may lose image quality as they zoom in
Delivery & returns
- Standard Delivery
UK delivery within 5 days, 7.30am - 6pm, Monday to Saturday. Free on orders over £50, otherwise £3.50.
- Click & Collect
Free on orders over £30, £2 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Co-op branches, Shell stations and Booths stores.
Collect your delivery from over 7000 local convenience shops within 3 days.
Order before 11am Sunday - Friday for collection the next day.
- Next or Named Day Delivery
Delivery on the day of your choice, 7.30am - 6pm, 7 days a week. Order by 11am for delivery the next day.
You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Morning Delivery
Named morning delivery by 10.30am, available 7 days a week. Order by 11am for delivery the next morning.
Return small or medium items by post or to John Lewis & Partners and Waitrose & Partners shops.
Large items (delivered by two people, such as appliances and furniture) can be returned using our Home Collection service.
You can also return a Click & Collect order to where you collected it.