DENIM'S ENDURING APPEAL
Great denim works with everything, so it’s no surprise it’s a staple in any wardrobe and a constant in an ever-changing fashion world. Few garments appeal to both sexes and span generations in the way denim does.
Our everyday outfits often centre around jeans, when we find our favourite fit, other styles get relegated to the back of the wardrobe. The slightest nuance in design, fabric and finish impact on the style, making the perfect pair of jeans a very individual pursuit. They are our weekend staples, our go-to work separates and transition into eveningwear come cocktail hour.
Iconic fashion moments throughout history are often punctuated with denim pieces — from the chic skinny fit and Breton stripe made famous by French New Wave film to the 90s high-waist, loose-fit mom jeans — decades can be mapped by the prevailing silhouette.
The indestructible utility fabric first became synonymous with rugged industry such as farming and mining where the coarse cotton fabric was made into trousers, overalls and coats. Even today, denim hasn’t fully shaken its utilitarian origins, the AND/OR Brea Selvedge Stripe showcases the self-finished technique which has now become part of the design rather than a hidden feature.
It wasn’t until the 50s that denim cemented its place in the American consciousness. Blue jeans were adopted by teenagers after WWII and became a symbol of youth rebellion, reflecting society’s more relaxed way of dressing.
Denim continued its upward trajectory throughout the decadent 70s where it was associated with glamour and nightlife as hems got wider. Channel denim’s bold side with the AND/OR Westlake Wide jean to embrace a statement silhouette.
For the last decade the skinny fit has remained dominant, the AND/OR Abbot Kinney Skinny epitomises this sleek silhouette. However, that’s not to say you can’t experiment with new shapes. A relaxed, looser version of the style reflects a more fluid and comfort-driven mindset. While jean-cuts fade and reemerge, more and more we’re owning multiple shapes at any given time.