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Sources

Stat: News articles and blog posts published
Source: Social listening tool: Sysomos (date range: November 25th)

Stat: Internet pages created
Source: Google News Search (Date Parameters Applied)

Stat: 5 orders every second online during Black Friday
Source: John Lewis internal report

Stat: 3,857,827 individual visitors to johnlewis.com on desktop and mobile
Source: Analytics tool: Adobe Omniture (date range November 26th 2016)

Stat: 1,914,213 mentions on social media channels
Source: Social listening tool: Sysomos (date range November 25th 2016)

Stat: 1,703,079 mentions on Twitter
Source: Social listening tool: Sysomos (date range November 25th 2016)

Stat: John Lewis distribution team orders processed
Source: John Lewis internal Report

Stat: Parcels packed by John Lewis
Source: John Lewis internal Report

Stat: Time spent browsing shopping apps
Source: https://www.appannie.com/en/insights/market-data/app-annie-q4-2016-retail-analysis/

Stat: Hours Until Christmas
Source: from November 24 00:00

Stat: Days since Black Friday shopping launched
Source: https://www.timeanddate.com/holidays/us/black-friday

Stat: People go out to shop on Black Friday
Source: https://www.cbsnews.com/news/black-friday-sales-millions-americans-shop-thanksgiving/