We talk to Elle Macpherson about the inspiration behind her new lingerie collection.
Tell us how the new Elle Macpherson Body collection came to be
After many years of licensing, I felt it was time for me to build my own business. I wanted to put everything I had learnt into practice, and I didn’t want to look back wishing I’d done things differently.
I’ve always been passionate about lingerie - since I was 13 and my mum bought me my first matching bra and knickers set.
Do you have a favourite item in the collection?
At the heart of the collection is Body, a selection of modern sport-inspired t-shirt bras and knickers in microfiber and air-tech mesh, which I love, as there are a good variety of styles that fit many different body types.
We have a great balconette bra, and a sporty crop top which gives you a fantastic shape and has a racer back. The rest of the collection comprises of sexy, lacy bras for all occasions.
Have you designed the range with a particular woman in mind?
I created the collection, not only with my teenage step daughters or myself in mind, but everyone in between. Back detail is as important to me as the front (perhaps even more) and I wanted to create clean, sexy lines that enhance the body.
A good bra can change your silhouette and appearance and it’s the foundation for my clothing. And of course great fit is so important. I believe true luxury is comfort and style.
Where do you draw inspiration from?
I love art and architecture and find design inspiring. Clean lines and quality detailing interests me. I’m influenced by runway themes, fashion, colours, silhouettes and details when I design.
I get to work with some great creatives who share my vision and passion and I have a great team who are all passionate about lingerie and fit. We aim to make the body look the best it can possibly look in our designs.
If someone asked you for help when buying lingerie for their partner, what advice would you give them?
First of all, check her size, sneak into her lingerie drawer and check what type of bra she likes - padded, non-padded, triangle cup, underwire - then make sure you look at the colour palette.
I also think it’s important you choose something you love as well.
You used to live in London, do you have a favourite place here?
I love London and lived here up until a couple of years ago when we relocated to Miami. I always think London looks its best in the sunshine – it doesn’t rain as much as people think! Favorite hotspots are Pimlico road for antiques, Shaftesbury Avenue for salsa dancing and the Arts Club on Dover Street.
It’s 10am on a Sunday morning. Where would we find you and what are you doing?
Sundays are my favourite day because the family are often all together. We all love sports so will do our individual routines or sometimes together in the mornings - swimming laps, paddle board, hiking or biking. If we are travelling, we are usually watching one of the kids play sports - ice hockey, lacrosse or field hockey.
If you could give one piece of advice to your younger self, what would it be?
Give thanks for what you have, don’t sweat the small stuff and wear sunblock. And always wear beautiful lingerie!