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How to update the classics

HOW TO

UPDATE YOUR CLASSICS

True menswear classics are like Steve McQueen's style - they never go out of fashion. The beauty of simple separates (the white tee, the Harrington jacket, the denim shirt…) is how easy it is to make them look infinitely cooler and more contemporary than the sum of their parts.  

Over the years, you’ve probably formed firm foundations for the ‘ultimate menswear wardrobe’ without even realising. Classic chino? Check. Perennial pea coat? Check. Just-right jeans? Check. These are your go-to garments. Your trusted mainstays.

Update your classics

What makes a sound investment piece? A couple of simple style sums will help identify your future classics (and make impulse purchases a thing of the past). So, whether weighing up your winter coat or navigating never-ending sale rails, good ol' fashioned maths has you covered...

Update your classics

Consider cost-per-wear

This is a no-brainer when it comes to clothes shopping.  However natty those logo print trousers look on the mannequin, and however big of a discount we’re talking,  it’s highly unlikely you’ll get up in the morning and think ‘I’ll throw them on today’. 

Update your classics

On the flip side, you’ll frequently reach for those slim cut, Japanese Selvedge jeans you’ve been eyeing up for months. They’re effortless, they transcend the seasons, and they'll quite literally 'take you anywhere’.

Update your classics

Calculate your clothing combinations

Do you believe in love at first sight? It's easy to fall hard and fast most mornings when scanning the ‘new in’ section. A common downfall, however, is taking wishlist-worthy pieces out of 'existing wardrobe' context.

Update your classics

It’s imperative to consider how seamlessly your purchase will work with pieces you already own. Is that shirt the missing puzzle piece to an already-owned outfit? Or will it call for additional expenditure to fit with your wardrobe?

Update your classics

Equally, consider how many existing outfit combinations can be anchored by your new purchase. You see? Those Selvedge jeans just paid for themselves...