Skip to main content
Header links Account links
Your path to this page. Select a link to go back to a previous page
How to wear slogan T-shirts


Slogan T-shirts flooded the runway last spring and the quirky trend doesn't show any sign of slowing. Traditionally worn to showcase your band-fan status, the slogan tee is now used as a vehicle for channelling 90s-style logo love, endorsing a political comment, or simply to add a dash of wit to your outfit.

However, don't assume it's a super-easy piece to throw-on-and-go — it takes a little extra thought to get the look just right. Keep the slogan tee the focus by ensuring everything else is pared-back and polished...

Weekday meetings


 Pairing everyday T-shirts with tailored pieces has long been our trusted weekday look. The matching of high-low separates creates a contemporary 9-5 outfit and the same holds true for the slogan tee. Understated logos and pocket slogans are our office-appropriate take on the trend.

Laidback & lounging


Does your weekend wardrobe need a little shake-up? An overt logo or shouty slogan will give your off-duty pieces an up-to-the-minute refresh. Go bold and colourful for a louder statement or keep it light and low-key. Team with denim, slouchy knits and worn-in trainers to bring an edge to your regular Saturday morning errands and coffee.



No one changes their day-to-night outfits anymore, ditch the extra tote bag and under-desk shoe pile for simple yet smart, wear-anywhere outfits. Whatever your week has in store, a pair of easy-to-commute-in boots or heels, a relaxed-fit T-shirt and elegant slip dress are fail-safe pieces that will keep up with your calendar.