It begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. The man had the inspiring ability to be gentlemanly but still relaxed and unpretentious, he loved to customise his expensive vintage timepieces with coloured Nato straps. His name? Well, Daniel Wellington, of course. He was so inspired that he decided to name his line of watches after him. Slowly but surely, a beautiful watch emerged. It was slim, minimalist and elegantly refined. The beautiful case design is available in 5 sizes and a choice of stainless steel and rose gold with each watch named after a different British town or city. We believe that the traditional, yet crisp design blends together perfectly with the colourful Nato strap and will appeal to almost everyone with a sense for classic and timeless design.