Five years of John Lewis Christmas adverts in Lego

We’re celebrating the launch of our 2016 Christmas advert #BusterTheBoxer by recreating the last five years of our festive films in miniature form. And we could think of no better way to do it than through the king of Christmas gifts… You guessed it: Lego®

We’ve teamed up with professional Lego building company Bright Bricks to construct the scenes. With a room-sized replica of Wembley Stadium and a 12-metre Lego Christmas tree in the middle of St Pancras under their belts, we were certain they’d do a brilliant job.


Buster the Boxer

This is the story of a little girl called Bridget who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn’t the only one with a passion for jumping.

We’re particularly impressed by the Lego trampoline for Buster and friends to bounce around in.

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Man on the Moon

Last year’s ad was in collaboration with Age UK, and all about showing someone they’re loved at Christmas time. Lily’s quest to make sure the man on the moon doesn’t feel alone never fails to give us goose bumps – and so a simple (but time consuming!) scene of him with his special gift felt like the perfect representation.

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Monty the Penguin

Given that 2014’s advert had Monty helping out with a little Lego building, this one felt like a match made in heaven.

We chose the most heart warming – not to mention cutest – moment to recreate in brick form: when Monty meets his mate on Christmas morning.

Sorry, we think we might have something in our eye…

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The Bear and The Hare

Before meeting Buster this year, Bright Bricks voted The Bear and the Hare as their favourite John Lewis ad to date – maybe it’s something to do with all the adorable animals…

This particular recreation used the most bricks of all – 2400 – which kind of makes sense when you’re building a big brown bear and huge woodland Christmas tree.

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The Journey

Winter woollies: they’re festive favourites – and not just for humans.

We wanted to capture the sentiment behind the snowman’s epic journey across mountain, motorway and mad shoppers, so we chose the final scene of his return on Christmas morning, armed with lovely red accessories.

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See for yourself

We’ll be displaying all of the builds at our Oxford Street shop from Wednesday 23 November, so be sure to pop by to see them when you’re shopping for gifts.

Oxford Street shop information