What is 4K TV?

4K TVs are all about unprecedented picture clarity
and depth, as well as near-photographic image smoothness. You can also expect the following:

  • Vibrant and varied colours
  • Ultra HD upscaling capabilities
  • Improved viewing distances

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What are the benefits of 4K?

8.3 million pixels

This is four times the quality of a high-definition picture, which is even further ahead of high-definition (HD) and standard-definition (SD)

Improved viewing distance

Images are clearer, sharper and more realistic than ever before so you can sit closer to the screen, without sacrificing picture quality

4K Ultra HD TV has more pixels than High Definition
4K Ultra HD TVs also support extended colours

It's futureproof

4K Ultra-HD TV futureproofs the resolution of your entire viewing experience, as we await more Ultra-HD content


A 4K TV will even boost standard and high-definition content close to 4K Ultra-HD quality

Unprecedented picture clarity and detail

4K Ultra HD TVs also support faster frame rates, superb contrast dynamics and extended colours

What can I watch in 4K?

Whether you have a 4K TV or not, not all channels show 4K content. Here are the only ways you can watch 4K so far:

4K broadcasting

Many big budget films are now being shot in 4K, and some television companies, including the BBC, have been experimenting with the concept, though they're yet to be broadcast

4K video streaming

Netflix, Amazon Prime and YouTube among others all offer streaming content in 4K.

4K Ultra HD camcorders and cameras

These are designed to help you get the absolute best out of this exciting new technology. You can record in 4K Ultra-HD on your compatible camcorder or camera, and then watch your creations on your 4K Ultra-HD TV or even on YouTube

4K Ultra-HD screens sandwich an extra pixel between those originally recorded for an impressive contrast boost and sharper replication of blacks
You can watch Netflix, Amazon Prime Instant Video, YouTube, Blu-ray, 4K Ultra-HD laptops and 4K Ultra-HD cameras on 4K Ultra-HD TVs

How do I connect to 4K?

HDMI digital cables carry the best sound and vision from ultra-high definition TVs and high-end audio equipment. You'll find this connection at the back of the TV. It supports Ultra HD video up to 60fps and ensures the TV is compatible with future sources of secondary content such as 4K Ultra HD laptops and Blu-ray players.

HDMI digital cables carry the best sound and vision from ultra-high definition TVs and high-end audio equipment

If you're streaming online content, then you won't need an HDMI cable, but you will need a suitable stable internet connection. A wireless modem and router will give you the flexibility to watch seamless content on the 4K Ultra HD TV, anywhere in your home.

HDMI connections can be found at the back of the TV
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