Patricia Wan, Online Copywriter, johnlewis.com
The third instalment of our eagerly awaited blogger event saw a return to the bustling heart of Shoreditch in East London, where 4 bloggers fashioned 3 inspirational outfits from our seasonal standouts featured in this month’s #JohnLewisEDIT.
The theme this month focuses on the SS14 Sports Luxe trend: a look where luxury, simplicity and clean lines converge to rework old 'gym class' relics – such as the classic bomber or sweatshirt – to become the most coveted, versatile pieces in this month's curated collection.
Delving behind the scenes, the event kick-started with champagne and cupcake-laden introductions, while our 4 guest bloggers had free rein of the rails. With the task of styling 3 sports luxe-inspired outfits from our edited assortment, here's what caught their eye and what they called out as striking hot picks from April’s Sports Luxe Edit.
A former winner of the ‘Grazia Blogger of the Year’ award, Sheree was keen to work her way through the rails, while enthusiastically noting, “it’s good to get away from prints and embellishments to explore cleaner lines with the Sports Luxe trend; it's also nice to be able to wear more casual footwear because it’s so much more comfortable”, which makes working this trend so easy and wearable: it’s so simple to dress-up an outfit with a pair of heels and statement accessories, or pare it down with a bomber jacket or flat, casual pumps.
Sheree's first ensemble evoked a clean outline that saw her styling the Whistles Esther Longline Jacket over the Toast Dash Print Trousers and Warehouse Clean Blouse for a pared down silhouette, which she finished off with a masterstroke pair of our own brand Kin by John Lewis Twelve Wedge Sandals.
Usually one to dress up at every occasion and in every hue, Katy approached our rails of Sports Luxe with a dash of trepidation, voicing slight concern over how she could carve out her signature style from our statement lines. What she quickly found was that Sports Luxe is not about all-encompassing performance wear, but a highly wearable, fashion-friendly aesthetic that channels simple clean cuts. Katy also observed how, "chic the fabrics and shapes are", and how comfortable and feminine she felt wearing her curated ensembles.
Looking stunning in the HOBBS Nicole Shirt Dress, Katy emanated an air of sartorial flair that magnetically caught everyone's attention as she stepped out from behind the screen. The shirt dress was accessorised with the Mondaine Giant Elegance Watch and Kin by John Lewis Twelve Wedge Sandals as finishing touches.
Eclectic, colourful and quirky, Lucy embraced our Sports Luxe selection with fashionista fervour and style. Teaming the Whistles Brushed Fur Sculptured T-Shirt with the Wishbone Tia Trousers, she complemented her highly directional ensemble with the Jigsaw Silk Bomber Jacket and the Dune Lamarr Leather Trainers. Usually one to opt for vivid hues and arresting prints, Lucy shared her keenness to explore a more muted palette with hints of neon, creating a contrast against the clean and simple lines that are key to the Sports Luxe trend.
Laura's usually most at home channeling an ultra-girly ensemble, so outside the world of Sports Luxe, her look is one of combining pretty, feminine jumpers with shorts before off-setting the look with chunky-heeled ankle boots for some added clout. Uncertain of how she would work her own style into the Sports Luxe trend, she was an easy convert after perusing the rails: quickly appreciating the refined quality of the pieces, in particular the easy-luxe feel of the Wishbone Tia Trousers and the predominant optical white palette, with fun pops of colour. To finish off, Laura struck a good balance between achieving a well-crafted Sports Luxe aesthetic and retaining her own feminine fingerprint by styling the Whistles Esther Longline Jacket over the Whistles Hailee Brushed Fur Dress, before completing the outfit with the Kin by John Lewis Twelve Wedge Sandals.