Panasonic TX-49FX700B LED HDR 4K Ultra HD Smart TV, 49" with Freeview Play & Switch Design Adjustable Stand, Gun Metal

Panasonic's FX700 brings the beautiful realism and colour of the 4K HDR picture into the modern home. Hyper-detailed 4K Ultra HD resolution blends seamlessly with High Dynamic Range and the brand's Wide Colour Phosphor tech for a stunningly authentic picture of glorious richness and outstanding contrast, depth and clarity. The Firefox Smart Platform keeps you connected with a wealth of online apps and content including Netflix and Amazon in 4K.* And the innovative switch stand is designed so you can customise the look of the set to fit your home. It's a super sophisticated home entertainment hub, geared for basking in the colour brilliance of 4K HDR.

Stunning HDR Visuals with HDR10+
Panasonic are one of the forerunners of contrast and colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf HDR to deepen your view and show shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. With HDR10+, this set supports multiple HDR formats so you'll get the full, glorious HDR treatment with pin-point accuracy.

4K Ultra High Definition
To respond to screens getting bigger, brands have packed their screens with more pixels. This 49” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail.

Features:

Brilliant Contrast with Local Dimming: with the ability to adjust light output in different areas of the screen independently, you'll get deeper blacks in dark scenes contrasted with the brilliant luminance of bright daylight scenes.

Wide Colour Spectrum: backed by special Wide Colour Phosphor Technology, this set covers over 90% of the DCI (Digital Cinema Initiative) standards, for a more natural and subtly-hued display of glorious colour.

Auto Brightness Enhancer: adjusts screen brightness depending on the light level in your room for optimum viewing at all times.

Sport & Game Modes: viewing modes specially tailored to immerse you in the drama of the sporting spectacle, and to deliver a super-responsive gaming experience.

Intuitive Smart Platform
Powered by Firefox OS, ‘my Home Screen 3.0’ provides quick and intuitive access to the content you want. With regular updates, it will ensure that you stay on track with all the latest technology developments and content. Use a variety of apps from the TV's customisable home screen. Cloud services let you easily use fully-fledged, large-data games and a wealth of content services, so you can quickly switch over from watching TV to playing games, and it's compatible with Netflix, Amazon and Youtube, who offer streaming services in fabulous 4K*.

Freeview Play
This Panasonic TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and Demand 5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.

Adjustable Switch Stand
Framed with a slim, premium gun metal bezel, this TV's refined looks are sleek and stylish. Adding an extra layer of versatility, the innovative Switch Design stand is adjustable for a wider range of placement options. Choose wide or narrow setting to best fit with your other AV equipment.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV’s sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some services may require subscription (sold separately)

Please note: A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App’s availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer’s warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.