Panasonic Viera 40DX700B LED HDR 4K Ultra HD Smart TV, 40" With Freeview Play, Built-In Wi-Fi & Art and Belkin HDMI Cable, 2m

Bask in the brilliance of full-colour HDR with Panasonic’s top-notch DX700. This razor-sharp 4K display is boosted by a richer colour palette that renders your shows with extraordinary beauty. Blending the brand’s hyper-intuitive Firefox Smart Platform with the versatile Switch Design, this set will stagger with its glowing picture and become the media hub for your home. Once you take the dive into all-guns-blazing 4K HDR, you’ll never look back.

Display-Deepening HDR
Forays into colour-boosting High Dynamic Range (HDR) have begun, and Panasonic are one of the forerunners. As members of the newly-founded UHD Alliance, they've delivered top-quality HDR with staggering contrast and colour depth. This means that there’s a greater colour range to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the DX700 can channel content from studio-to-living room with the same precision and utterly otherworldly hues. It’s this screen’s dynamic local dimming that makes it hit the incredible contrast levels.

Crisp, Smooth 4K Picture
To respond to screens getting bigger, brands have packed their screens with more pixels. This 40-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary. Furthermore, this panel has a 1400 Hz motion rate so high-octane action like sport plays back seamlessly.

Hyper-Accurate Colour
Backed by special Wide Colour Phosphor Technology, this set has a wider colour spectrum that gives images tantalising tone. Coving over 90% of the DCI (Digital Cinema Initiative) standards, you’ll be treated to a more natural and subtly-hued display. Together with Panasonic’s Advanced Colour Processing, the DX700 works to deliver deeper blacks that retain the detail of dark scenes.

Freeview Play
This Panasonic TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Player, 4oD and Demand 5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.

Intuitive Smart Platform
Powered by Firefox OS, ‘my Home Screen 2.0’ provides quick and intuitive access to the content you want. With regular updates, it will ensure that you stay on track with all the latest technology developments and content. Use a variety of apps from the DX700’s customisable home screen. Cloud services let you easily use fully-fledged, large-data games and a wealth of content services, so you can quickly switch over from watching TV to playing games.

Elegantly Versatile Switch Design
Framed by a beautiful chromatic bezel, this set has an adjustable pedestal so no TV stand is too narrow to support it. Such seamless Art Of Interior design will sink simply into your home décor and adjust to your lifestyle.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV’s sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

Get the most out of your HDTV by connection it your gaming console, Blu-ray® player and other HD devices using this 24K gold-plated cable from Belkin.

The high-speed cable not only support Full HD (1080p) and Ultra HD (4K) displays, but also 3D displays for fully immersive movie and gaming session.

Plus, it has a built-in audio return channel to produce a smooth sound and a refresh rate of up to 120Hz for a clear picture that reduces blurring during fast-action scenes.

Key features:

• 3D compatible
• Support Full HD (1080p) and Ultra HD (4K)
• Ethernet channel adds networking capabilities (Up to 10.2 Gbps speed rating)
• 24K gold-plated connectors for reduced signal loss
• 2-layer shielding minimises outside interference