Keen observation of and curiosity about the world, society, and culture are at the core of Prada’s creativity and modernity.
Established in 1913 as a leather and luxury goods company, today the founder’s granddaughter, Miuccia Prada, provides visionary creative direction for the house, alongside her husband and co-CEO, Patrizio Bertelli.
Prada succeeds by its multifaceted aspects: from fashion to communication, from the pursuit of excellence to technological advancement, from architecture to art. All of these qualities work together to compose Prada’s engagement in the world of ideas and innovation, as the house has always considered fashion, luxury and style as an overarching project beyond the continuous production of clothes, shoes and bags.
Thought-provoking, unconventional, innovative: a strong identity marks every manifestation of Prada’s creativity.
In 2003 Prada delved into the world of perfumery. Celebrations of exquisite materials and high craftsmanship, Prada fragrances are composed of time-honored materials employed in innovative ways, witness Prada Amber (2004) and Infusion d’Iris (2007). Both of these noble perfumery ingredients were “rewritten” in Prada’s distinctive style to create resolutely contemporary fragrances.
In the years since, the brand’s values have been translated into olfactory experiences that fascinate perfume-lovers the world over. Prada Candy (2011), for example, expresses a new femininity through an unexpected trinity of musk, benzoin and caramel, in excessive proportions. Prada Luna Rossa (2012) for men is inspired by the world of extreme sailing, with its pursuit of excellence and passion for innovation.
In 2015 Prada introduced a perfume collection. Les Infusions de Prada are the culmination of a reverence for the past, an understanding of its place in the present and Prada’s always forward-looking point of view.
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