Samsung The Frame (2021) QLED Art Mode TV with Slim Fit Wall Mount, 50 inch

The Frame is a super-slim TV that brings both entertainment and art into the home. Thanks to QLED 4K and Dual LED technology, experience the brilliance of lifelike colour and incredible detail. And when you're not watching TV, it turns into a blank canvas to showcase art pieces, or even your own photographs. It can mount flush to the wall with the included Slim fit wall mount and Near-invisible optical cable, or displayed on the included height-adjustable stand. Control all compatible devices with its Solar Cell One Remote, and you can access a world of online entertainment and handy home apps via Samsung's Smart platform, and interact by voice with Bixby, Alexa and Google Assistant, all built in.

Art Mode TV
When the TV is off, transform it into a showcase of art, or a gallery of your photographs. With fine-tuned recommendations, it's easy to find what you love, collect your favourite pieces, and curate your own exhibition, and you can discover a wider art collection of over 1400 pieces in the Samsung Art Store (subscription required). Because it looks like a real frame, The Samsung Frame enhances the surroundings, wherever it is. You can style it your way with interchangeable bezels that suit your taste and style, and they're magnetic so they're easy to swap (bezels are sold separately).

Quantum Processor 4K
Samsung's intelligent processor powers a glorious 4K picture, and AI sound.

4K UHD resolution with Quantum HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR powered by HDR10+, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR.

Features:

QLED technology: whatever you're watching looks spectacular with over a billion cinematic colours, without degradation over time.

Dual LED: balances colour for bolder contrast and a more lifelike picture.

Object Tracking Sound Lite: virtual 3D surround sound tracks the action for immersive audio.

Your own art collection: you can easily frame your most-loved moments by uploading and exhibiting your own photography or a new family portrait. Compatible smartphone required.

Customisable presentation: choose from different layout styles and colour options, including Matte Canvas.

Adaptive brightness and motion sensors: automatically turn the screen into artwork when you're nearby, and adjust brightness for optimal viewing (performance may vary depending on the ambient brightness level. Motion Sensor operates only in Art Mode, performance may vary depending on the lighting condition).

Solar Cell One Remote: control all of your compatible devices and content with one sleek and sustainable solar-powered remote.

Ambient Mode+: turns the TV screen into a decorative feature, displaying useful information, your own photos or blending the TV into its surroundings.*

Samsung Health: turn your home into a personal gym with the Samsung Health app, letting you enjoy classes, wellness routines and family challenges.

Near-Invisible Cable, One Connect Box and Slim Fit Wall Mount included
Say goodbye to messy wires and the clutter caused by multiple devices with the included Near-Invisible Optical Cable and One Connect Box. You can also plug all your multimedia devices into the One Connect Box and keep cables tidily hidden away in a cabinet. And you can mount this QLED TV flush to the wall with Samsung's Slim Fit Wall Mount (included).

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform is superbly intuitive. It gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Amazon Prime Video, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.** Quickly set up your TV using your smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.

Multiple Voice Assistants
Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking. This TV also works with Smart Things devices (compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.

With Q-Symphony LITE, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience.

Customisable Bezels
Shop our range of Bezels for the Frame TV here. A further range of Frame Bezels in additional colours is also available here.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app.

**Some services may require subscription (sold separately).

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.