Product code: 82432152
World-renowned designers, Ronan and Erwan Bouroullec, have turned TVs into a thing of radical beauty. This stunning Serif is not just a TV, it’s a piece of furniture that will sink in to your décor seamlessly and surprise with its fabulous, fuss-free charm. Samsung's glorious 4K Ultra HD picture, rapid quad-core processor and state-of-the-art Smart features have been given a fresh edge with the Bouroullec's stylish Curtain Mode interface. Whether you have this 40” screen freestanding on the included stand or placed on a chest of drawers, your home entertainment system will have a unique allure like never before.
Exclusive Bouroullec Design
As the first technology project in Bouroullec’s 20-year partnership, this forward-thinking style comes from the duo's rich design pedigree. This Serif shuns the standard ultra-thin shape with a versatile design that’s made to fit into your world. Forming a clear capital “I” in profile, you can keep it anywhere with its self-supporting frame and even use the top as a shelf. Freestanding on the included stand or popped on a table, you’ll adore the Scandi-style shape and marvel at its invention.
Simple & Accessible Smart Curtain Mode
To suit the sleek style, the Bouroullecs helped Samsung design a standby mode that breaks ground in aesthetic convenience. Like pulling a curtain over the screen, this interface gives a colourful abstract view of what is going on behind – so you can shut out advert breaks for example. When curtain mode is active, you can give your room a clock, control your music through Bluetooth, open apps like Netflix, beam pictures from the photo gallery and use other Smart services. Build a bespoke interface with the redesigned Smart remote too, so your Serif is as personal as everything else in your living room.
Spectacular 4K Ultra HD Display
With four times the detail of 1080p Full HD, you'll enjoy otherworldly picture. Furthermore, whatever you are watching on the Serif TV will be upscaled so you can enjoy great picture quality all the time. Samsung’s unique upscaling capabilities uses a four step process which converts lower resolution content, such as live TV, to a level of near 4K Ultra-HD detail. This means that you can watch all your old favourites and new shows in the highest level of detail.Upscaling is a process through which a lower resolution signal or data source is displayed at a higher resolution. The upscaling process interpolates additional pixels from the source data, and produces a clearer picture on your 4K screen than a non-upscaled image. All this tech helps build a display that's as beautiful as the frame that holds it.
Doubles As Bluetooth Speaker
Make use of this Serif’s HD audio by hooking up your smartphone or tablet wirelessly through Bluetooth. At the click of a button, you can play songs from your personal library and fill your home with the 20W speakers’ crisp audio. Whether you stream radio from the TuneIn app, explore playlists on Spotify or find tracks on YouTube, this TV can be your speaker too.
Media Sharing With ConnectShare
Load up your USB stick and plug it in to one of the Serif’s ports to beam your own music, photos and videos on to the big screen. You can even use an external hard drive to record live TV, play it back and take the content anywhere with you.
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either.
Take a look at our full range of soundbars.
If you want to connect your television to a Blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections
Delivery information:If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.
- 3D Ready
- 3D Technology Type
3D Technology Type
Active 3D works from battery-powered glasses. Passive 3D works with an on-screen filter and regular glasses
- Accessories Included
- Stand, Samsung Smart Control, Remote Control, User Manual, ANT-Cable, Power Cable
- Audio Details
Different manufacturers use different sound systems to improve your audio experience
Delivers edge-to-edge viewing and reduced screen glare
- Digital tuner
Built-in digital tuners let you receive channels through an aerial with Freeview or through a satellite dish with freesat
- Freeview HD
- H56.1 x W92.8 x D17.4cm
- Dimensions With Stand
- H93.1 x W92.8 x D32.3cm
- Energy Rating
Graded on performance, from A+++ to G, with A+++ being the highest rating. Higher ratings mean better energy efficiency
Expanding contrast ratio and colour palettes, this product’s High Dynamic Range (HDR) compatibility gives greater glow and visual depth than regular HD content.
- Hard drive
Stores files like videos and images, and programmes such as games. A portion of this may already be allocated to data like your operating system
- USB ConnectShare Playback & Recording
- Internet Ready
Internet enabled devices allow you access to a wealth of online content through Wi-Fi, dongle or Ethernet connection.
- Yes - Built-in Wi-Fi
- Manufacturer Part Number (MPN)
- Model name / number
- Samsung Serif
- NFC enabled
Devices with NFC (Near Field Connection) can be tapped together to establish a wireless connection for sending or streaming files and other data
- Number of tuners
Number of tuners
These are built-in the TV to access digital television channels, radio stations or even HD channels at no extra cost
- Operating system
Determines the interface you see on screen and the types of programmes you can run.
- Samsung Smart TV
- Packaged Dimensions
- H64.4 x W101.5 x D23.8cm
- Picture Resolution
The number of pixels that make up the image. A higher picture resolution makes for greater clarity, depth and detail in the image. Higher resolutions screens also make it harder to distinguish individual pixels from a close distance
- 4K Ultra HD
Ports used to connect other devices, for example USB to connect peripherals or HDMI to connect to a high definition display. There may be different types of ports, eg. some USB ports can charge a plugged in device while the unit is in sleep mode
- 2 x HDMI, 2 x USB 2.0, 1 x Headphone, 1 x Digital Audio Out, 1 x CI Slot, 1 x HDMI A/Return Ch. Support, 1 x HDMI-CEC
- Power Consumption - Annual
Power Consumption - Annual
Estimated energy use for a full year's use, based on EU regulations
- 87 kWh
- Power Consumption - On Mode
Power Consumption - On Mode
The average daily power consumption based on EU measures. Rated power consumption based on maximum continuous use may differ.
- Power Consumption - Stand By
Power Consumption - Stand By
Amount used when on standby, based on EU regulations
- Recording Capacity (hours)
- Remote Control
- Screen Resolution
Picture quality defined by the number of individual dots (pixels) used to create an image. The higher the number of pixels, the higher the image quality.
- 3840 x 2160 pixels
- Screen Type
LED screens are backlit, with multiple light-emitting diodes; OLEDs use individual organic light-emitting diodes with no backlight; QLEDs use Quantum Dot technology to provide excellent levels of contrast, colour reproduction and energy efficiency
- Screen size
The size of the device's screen, usually measured diagonally in inches
- Smart TV
Connects to the home Wi-Fi to access apps including BBC iPlayer, stream from services such as Netflix and browse websites
- Speaker output
The total output measured in watts. The higher the number, the louder the sound.
- Table Top Stand
- Visible Screen Size (measured diagonally)
Unpackaged weight of the product
- Unpackaged with stand: 13.25kg, without stand: 12.7kg