Sloggi EverNew Soft Bra, Smokey Lilac

Product information

Introducing the EverNew collection from Sloggi, crafted from supima cotton, this high performance fabric retains its outstanding soft smoothness, fit, shape and colour brilliance.

Designed with soft flexible darted cups, the non-padded style offers soft edges for ultimate comfort. Complete with narrow adjustable straps and a hook-and-eye fastener for optimum support.

Updated in a new season hue, this classic soft bra emphasises your natural shape and is sure to become a go-to foundation in your lingerie collection.

Bra Style
Lingerie Type
73% Cotton, 27% Elastane
Non Padded
Non Wired
Washing Instructions
Machine washable

Brand information

Launched in 1979, Sloggi® is one of the world’s favourite bodywear brands, sold in over 100 markets and the best-selling branded brief in Europe. Always at the forefront of innovations in quality and comfort, Sloggi offers a wide everyday product range meeting all consumer needs from invisible to shaping and fabric blends with lycra to natural cotton. This season Sloggi's LET GO campaign suggests you take a moment to reconnect with yourself and feel free, offering you liberating style and comfort, so you can forget the musts, need to dos and nice to haves and simply let go.


  • Click & collect

    Click & collect from John Lewis and Waitrose shops tomorrow from 2pm
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  • Collect+

    Collect + from a local shop from tomorrow, postcode exclusions apply
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  • UK delivery

    Standard delivery within 5 working days
    Next or named day delivery
    Named day UK delivery pre-10.30am
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  • International delivery not available


If you’ve changed your mind about keeping your purchase, please return it in its original condition with proof of purchase and we’ll exchange or refund it. Unless faulty, this should be within 35 days of receiving your order. By original condition, we’d expect this to mean that you’ve kept packaging and labels, and that the item is undamaged and unused.

You can return for free in the UK via John Lewis shops, Royal Mail, Collect+ or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454

You’ll find returns information on your delivery note. Exceptions apply to certain products - find out more about our refund policy

Q & As

  • Reduced to clear

Was  £18.00, Now  £9.00

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