Since 1987, Ted Baker has become one of the fastest-growing lifestyle brands in the UK. The label is known for its unswerving focus on quality and attention to detail. Today, Ted Baker is an international brand, offering everything from Menswear, Womenswear and Swimwear to Fragrance, Footwear and Eyewear. Choosing not to have advertising of any sort, Ted Baker relies solely on word of mouth and inventive marketing ideas to drive its success, remaining one of the only brands to be built into an international designer label without an advertising campaign.