Product code: 46101253
Gwen got down and dirty with Urban Decay to mix her perfect shades and ideal textures. She’s worn every lip color in the book, and these are her must-haves.
The lineup: 6 NEW shades - from a bright red matte to a shimmering sheer nude and a creamy deep fuchsia. This collection includes Urban Decay’s first-ever shade in a finish they’ve dubbed Mega Matte — a super-intense matte that lays down a lot of color in one coat. Every shade features Urban Decay’s proprietary Pigment Infusion System™ — for a super-creamy texture, rich payout color dispersion.
Everything in the limited-edition UD Gwen Stefani collection was developed in close collaboration with Gwen. Urban Decay’s product development team spent countless hours at Gwen’s house, talking makeup and working with her on every detail of the collection.
Gwen even directed the packaging design, which was inspired by her love of black and white graphic prints and antique gold accents. Urban Decay created everything with Gwen, filling a void by developing all of the perfect shades she always wished she had in her collection.
And with these products in your arsenal, you’ll have all the essentials to recreate her signature looks for yourself.
- Beauty Collection
- Gwen Stefani Collection
- Urban Decay
Urban Decay has been shaking up the beauty industry and exciting beauty junkies and make up artists for more than 15 years with its ability to create new and innovative beauty products that are long-lasting and available in a wide range of colour choices. The Urban Decay story started when the prestige beauty market was mainly dictated by a colour palette of red, pink and beige. Sandy Lerner (cofounder of Cisco Systems) made a bold decision to create products that would satisfy her makeup tastes. Sandy met Wende Zomnir, a creative and strong-minded businesswoman (and makeup addict almost since birth). They came to an agreement which led to the creation of amazing new nail polishes in Wende's Laguna Beach bungalow, and the rest is history. Today, Urban Decay is known for experimental shades and innovative products, the company has one of the biggest shade ranges in the industry - and some of the best-selling palettes in the business. More from Urban Decay