War Paint for Men Foundation, Medium

Our Foundation provides the perfect mix of coverage and flawless-ness.

A shade-matched liquid produced to even out skin tone and provide an even level of cover-up with a snazzy dropper for precise application.

What is Foundation? Foundation is a multi-coloured makeup applied to the face to create an even, uniform colour to the complexion, to cover flaws and, sometimes, to change the natural skin tone.

Foundation v Tinted Moisturiser: Foundation is typically thicker and provides more coverage. Tinted Moisturiser is typically light and while it can conceal blemishes, it typically won't cover major scars or blemishes.

What can Foundation be used with? Foundation is a product that can be used on its own to create an even finish. It can be used on a daily basis:

• Concealer: can be used after a base of Foundation has been applied to cover any blemishes or dark circles that are still visible
• Bronzer: can be used after a base of Foundation has been applied to give yourself a nice tanned look
• Anti-Shine: can be used after all the above products have been applied or indeed if only one of the above has been used

When do I apply Foundation? You generally apply Foundation as a base product. This would be after you have prepared your face with a moisturiser primer. You then apply the foundation to the whole face to give a base to work form to apply other products or simply use on its own.