Ginza Eau de parfum, the new fragrance for women which heightens the most vibrant and powerful facets of femininity. A floral bouquet sharpened by woods, to reaffirm the samurai creed: "I have no magic power, I make my personality my magic power."

The story:

THE STORY

Ginza: The lively soul of Tokyo

Ginza: Japan’s most cosmopolitan district

Ginza: The birthplace, home and origin of Shiseido

Ginza invites women to express their femininity in all its glorious contradictions. To celebrate their duality and unleash their unsuspected power.

The bottle: The designer Constance Guisset creates her first fragrance bottle with Ginza. Cut from a single block of glass, this striking design features flowing curves through which the luminous pink fragrance catches the eye. A black dagger shoots through the bottle, diving into the fragrance to release its power. A poetic reference to the Samurai’s arsenal, this dagger plunged directly into the fragrance is a symbolic reminder of the inner strength hidden in every woman.

The fragrance: A floral bouquet sharpened by woods, the perfect balance between strength and femininity. Composed by Karine Dubreuil et Maïa Lernout of the Japanese fragrance company Takasago. The natural elegance of floral scents combines with the intensity of sacred woods to produce a perfectly balanced blend. The fragrance hearkens subtly to the ancestral ritual known as Kodo, in which participants 'listen' to the scents of the woods in order to purify their bodies and souls. This unique duality is the signature of Ginza’s distinctive aura.

#TheGinzaSpirit #ShiseidoFragrance