Benefit They're Real! Push Up Liner, Black

Product information

They're Real! Push-Up Liner, the first ever lash-hugging gel liner in a pen.

  • The waterproof matte black gel formula doesn't smudge, budge or dry out!
  • Innovative AccuFlex tip makes it BEYOND EASY to get close to your lashline


Beauty Feature
Eyeliner Type

Brand Story

Once upon a time in a small Indiana town, a baby was born... No, wait a minute... make that two babies. As the identical twins grew, they developed rather peculiar habits.

The one known as Jean wore spaghetti in her hair and used the glowin' behinds of fireflies to create elaborate face paintings. Jane, on the other hand, spent hours counting Raisinettes, biting them in half, then trading the smaller versions to her younger cousins for real-size M&Ms. "Miraculous," said the townsfolk. "Jean has a right brain, Jane has a left... together these two just might do something crazy!"

And they did! In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation, brand ambassadors and global trend artists in their own right, eager to infuse the brand with eclectic tastes. The fab four are guaranteed to keep the creative juices flowing, ensuring that Benefit continue to deliver feel-good products for every woman.


Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
361 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 2 out of 5 by 7 reviewers.
Rated 1 out of 5 by Wouldn't buy again This eyeliner is not that easy to apply as it doesn't come out easily or glide on like you would expect from a liquid eyeliner. I've tried a few and this is probably the worst. I wouldn't buy it again. 29 January 2015
Rated 1 out of 5 by Patience required. It looked great after my makeover, but very hard to apply by myself. Doesn't glide smoothly, and difficult to remove so I gave up and gave it to a friend's 15 year old who will doubtless have more success than me. So much for trying to look glamorous as I reached my 50th! Have gone back to using a pencil eyeliner. 11 January 2015
Rated 1 out of 5 by Not for faint hearted Bought as an expensive treat after applied by really helpful Benefit staff in store, looked fab. Took 3 tough sessions to remove. Was asked in work if had had semi-permanent make-up? Product unopened, too nervous to try to apply myself in case make a mistake while learning how to use, and can't remove it immediately. Have just discovered Benefit sell an own brand makeup remover, but disinclined to buy as it is expensive I resent buying another product due to poor previous purchase. Not JL standards at all. Avoid. 04 January 2015
Rated 1 out of 5 by I don't get it! I usually love Benefit and was over the moon with my 'They're real' mascara, however I find this impossible to use. The product is too thick and doesn't glide on nicely at all. I've had to give up. Such a shame 23 September 2014
Rated 3 out of 5 by Average product Not entirely convinced that this product is as easy to apply as was sold to me 29 July 2014
Rated 3 out of 5 by Disappointed I am a huge benefit fan so I was really excited when this product was launched. I have tried and tried with this eyeliner but I find it incredibly difficult to apply-very dry and sticky! 19 July 2014
Rated 4 out of 5 by Good but DON'T THROW AWAY THE ORANGE BIT I love this liner, but threw away an orange bit that was in the top of the liner, because i thought it was packaging. Do not throw it away! It dries up really quickly unless you keep it in there. My friend kept it in there and hers didn't dry up! So keep the orange bit in the top of it! 27 June 2014
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