Benefit They're Real! Push Up Liner, Black

Product information

They're Real! Push-Up Liner, the first ever lash-hugging gel liner in a pen.

  • The waterproof matte black gel formula doesn't smudge, budge or dry out!
  • Innovative AccuFlex tip makes it BEYOND EASY to get close to your lashline


Beauty Feature
Eyeliner Type

Brand Story

In 1976 the Ford twins, Jean and Jane, created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, and combining a light-hearted approach mixed with beauty know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation. Creative and eclectic, Benefit continue to deliver feel-good products for every woman.


Click & collect

. from John Lewis or Waitrose shops. FREE on orders over £30, £2 if you spend less. Collect Monday from 2pm
369 participating John Lewis and Waitrose shops

Collect + from a local shop from Monday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 2.4 out of 5 by 11 reviewers.
Rated 5 out of 5 by Great product So very easy to use. Absolutely Love this product! 14 July 2015
Rated 5 out of 5 by Brilliant product An excellent liner. Once on, stays on. I have read reviews about it being difficult to apply but I have to disagree. Short strokes to build up the line is the way to go! 23 June 2015
Rated 1 out of 5 by dry formula, poor application This is not a great product. You have to turn the bottom about 20 times before anything comes out. It doesn't not apply well either. If you like gel liners you are better off buying a gel liner and applying it with a brush because the applicator of this one is terrible. The consistency of the gel is dry and too cakey to be applied smoothly. 19 April 2015
Rated 1 out of 5 by Too dry This eyeliner is nothing to shout about. There was a massive launch of this eyeliner and I was so excited about buying it. Its probably the worst eyeliner I have ever used. You have to twist it to get the liner out, and after much twisting, nothing happens, and then with one further short twist loads comes out. Its quite a dry product and I like my liners wet and glossy. I've seen this item being demonstrated on Benefit counters and it looks incredible on, when applied right. But unless you have some kind of beauty qualification this isn't the result you're going to get. 28 February 2015
Rated 1 out of 5 by Wouldn't buy again This eyeliner is not that easy to apply as it doesn't come out easily or glide on like you would expect from a liquid eyeliner. I've tried a few and this is probably the worst. I wouldn't buy it again. 29 January 2015
Rated 1 out of 5 by Patience required. It looked great after my makeover, but very hard to apply by myself. Doesn't glide smoothly, and difficult to remove so I gave up and gave it to a friend's 15 year old who will doubtless have more success than me. So much for trying to look glamorous as I reached my 50th! Have gone back to using a pencil eyeliner. 11 January 2015
Rated 1 out of 5 by Not for faint hearted Bought as an expensive treat after applied by really helpful Benefit staff in store, looked fab. Took 3 tough sessions to remove. Was asked in work if had had semi-permanent make-up? Product unopened, too nervous to try to apply myself in case make a mistake while learning how to use, and can't remove it immediately. Have just discovered Benefit sell an own brand makeup remover, but disinclined to buy as it is expensive I resent buying another product due to poor previous purchase. Not JL standards at all. Avoid. 04 January 2015
Rated 1 out of 5 by I don't get it! I usually love Benefit and was over the moon with my 'They're real' mascara, however I find this impossible to use. The product is too thick and doesn't glide on nicely at all. I've had to give up. Such a shame 23 September 2014
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