Black Friday originated in the USA, where stores open early once a year the day after the Thanksgiving public holiday. Now it’s become a fixture in seasonal trading calendars in the UK and worldwide, and for customers it's the perfect time to stock up on Christmas presents.

The next Black Friday is in 2019, on 29 November.
At John Lewis & Partners our commitment to being Never Knowingly Undersold means that we match our competitors' prices all year round – so even when it's not Black Friday, we'll have deals you can enjoy.

The 'black' part comes from the idea that the time-limited price cuts and deals offered by the shops would help their accounts go from ""in the red"" to black.

During the Black Friday event you'll find great offers in home, fashion, electricals and technology, including appliances, computers and TVs.

Cyber Monday has been identified the busiest day of the year for online shopping, and in 2019 it's expected to be Monday 2 December immediately following Black Friday.

Our commitment to being Never Knowingly Undersold means that we continually check and compare our prices against our high street competitors' prices every day, all year round. Our price promise in action means that even during our Black Friday event we'll be checking and responding to competitors' promotions and prices, so it's worth taking a look online from time to time to see what's new in our Black Friday offers. You may not always see these offers in store as it’s quicker to make price changes online, but do check if you're visiting your nearest John Lewis & Partners and we’ll honour our online price in each case if the price has gone down.