At John Lewis, we’re dedicated to championing awareness, understanding and appreciation of accessibility — so everyone has the opportunity to shop with us easily and equally.

Our Mission

We strive to create an inclusive, digital experience that’s available to everyone. We take responsibility to foster change in order to meet best practice accessibility guidelines, as published by the World Wide Web Consortium (W3C), and ensure that every page meets AA level of compliance with the Web Content Accessibility Guidelines 2.2 (WCAG).


From headings to links, all components in our design system are reviewed using an accessibility checklist to ensure our website is AA compliant or better. This checklist follows the WCAG 2.2 success criteria.  Here are some of the different areas we cover:

  • Keyboard navigation
  • Focus management
  • Screen readers (Jaws, NVDA, VoiceOver, TalkBack)
  • Magnification
  • Page structure

What we’re doing to improve

Accessibility is always at the forefront of our mind. We have a community with accessibility champions that regularly run training sessions to increase awareness and knowledge. This means accessibility becomes second nature and a foundation in all our digital products and services. Our design team goes beyond just thinking about standards – including aspects like heavier weights, larger text areas, and protected hit areas – to design for everyone.

We’re also working with Fable to test accessibility on the website. Fable is an online platform where digital teams can engage people with disabilities through research and user testing. Our team will propose changes to our digital experiences and we’ll validate the accessibility experience with actual users through these sessions.

Spot something we've missed?

We perform automated tests, manual checks and work with third parties to review our website. However, whilst we do our best to ensure our site is accessible to everyone, it is possible that some things do not work perfectly due to the diverse nature of accessibility and the scale of our site.

If you spot something that doesn't work correctly or have a suggestion to make our website more accessible, please leave us your feedback, mentioning accessibility in your comments and it will get forwarded to one of our accessibility champions.