Allow Fitbit to help you kickstart your health regime with a new Fitbit device. Our Fitbit collection includes accessories, smartwatches and trackers to offer you a wide assortment of products designed to make exercise more enjoyable. Fitbit trackers come in many different guises and have the ability to count your steps, monitor your heart rate and track your sleep such as the Fitbit Charge 5, whilst some models like the Fitbit Luxe SE even provides menstrual health tracking. Opt for a waterproof Fitbit tracker to log the benefits of swimming. The Fitbit Inspire 2 remains one of our most popular Fitbit trackers thanks to its sleek design and 10-day battery life. If you prefer a smartwatch, the Fitbit Versa 3 is among our best-selling Fitbit smartwatches, offering a heart rate monitor alongside such features as voice assistant capability, built-in GPS, goal based modes and on-screen coaching. Accessorise your Fitbit with alternative straps for exercising.