Skip to main content
Skip to footer

THE JOHN LEWIS & PARTNERS CHRISTMAS ADVERT 2018

THE JOHN LEWIS & PARTNERS CHRISTMAS ADVERT 2018

Christmas title

THE JOHN LEWIS & PARTNERS CHRISTMAS ADVERT 2018

This Christmas, we tell the story of how some gifts can be more than just a gift. And how one gift in particular inspired, changed and influenced the course of a little boy's life. That little boy just happens to be Elton John.

#EltonJohnLewis

Elton John Diamonds

YOUR SONG

Listen to the iconic soundtrack from our Christmas advert

Listen to the advert music on apple music

Elton John Diamonds

YOUR SONG

Listen to the iconic soundtrack from our advert

Listen to the advert music on apple music

Discover the magic behind our festive film

BEHIND THE SCENES

Discover the magic behind our festive film

Read the articleRead the article

Child Elton John, aged 3, opening a Christmas-wrapped piano

Child Elton John, aged 3, opening a Christmas-wrapped piano

"IT WAS INCREDIBLY MOVING TO SEE SUCH TREASURED MEMORIES REIMAGINED ON THE SCREEN. NO MATTER WHAT HAPPENS IN YOUR LIFE, THOSE MOMENTS FROM YOUR CHILDHOOD MOULD YOU, AND STAY WITH YOU FOREVER.”

ELTON JOHN

Black decorative, minimal star

INSPIRED BY OUR ADVERT

Explore our unique gift collection, including pianos by Yamaha, Elton John tour t-shirts and more

Elton John's Greatest Hits CD - Diamonds

Elton John's Greatest Hits CD - Diamonds

Limited Edition Elton John Tshirt

Yamaha Upright keyboard piano

Shop nowShop all advert merchandise

Sir Elton John, sitting at his first piano in a darkened Christmas-decorated sitting room

Sir Elton John, sitting at his first piano in a darkened Christmas-decorated sitting room

"IT WAS IMPORTANT FOR ME THAT THE ADVERT WAS CLOSE TO MY ACTUAL MEMORIES AND EXPERIENCE SO IT HAD THAT EMOTIONAL IMPACT. AND YES, THE PIANO HAS ALWAYS BEEN A BIG PART OF MY LIFE. MY EARLIEST MEMORIES ALWAYS REVOLVE AROUND MUSIC AND THE PIANO WAS ALWAYS AT THE CENTRE OF FAMILY LIFE WHEN I WAS GROWING UP."

ELTON JOHN

Beautiful amber decorations on a marble fireplace

SHOP CHRISTMAS

Exclusive gifts at John Lewis & Partners

SHOP EXCLUSIVE GIFTS

Beautiful plum-coloured dining room; with fully laid table and tree

PREPARE FOR GUESTS

Events header

Events header

We're excited to reveal festive, musical-themed experiences on every floor.

Find out moreFind out more about events in John Lewis & Partners Oxford Street

Events header

Events header

We're excited to reveal festive, musical-themed experiences on every floor

Find out moreFind out more about events in John Lewis & Partners Oxford Street