The 2019 Christmas advert from John Lewis & Partners and Waitrose & Partners

John Lewis & Partners logo
Waitrose & Partners logo
Excitable Edgar

Edgar, an adorable young dragon, is so excited about Christmas that he cannot control the flames from his mouth. He even burns the village Christmas tree, dampening everyone's Christmas spirit. But when his best friend Ava gives him a thoughtful gift just right for an excitable dragon, he realises how much she cares for him.



Shop our special gift collection

Read our exclusive Excitable Edgar story book and enjoy Edgar-inspired toys and clothing

Excitable Edgar Christmas Book

Excitable Edgar Christmas Book


Plush toy

Excitable Edgar Plush Soft Toy, Green


Excitable Edgar Children’s 3D Wellington Boots

Excitable Edgar Children's 3D Wellington Boots, Green


Excitable Edgar Slippers

Excitable Edgar Children's 3D Boot Slippers, Dark Green


Excitable Edgar Pyjamas

Excitable Edgar Children's 3D Glow In The Dark Pyjamas, Red


Waitrose & Partners No.1 Christmas Pudding

Waitrose & Partners No.1 Christmas Pudding, 400g


Meet Edgar on Snapchat

Scan the code below using your Snapchat app

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Excitable Edgar

Take a photo with Edgar

There will be an opportunity to take a selfie with Edgar in the following shops:

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Excitable Edgar
Mother and child eating at the table

We’re working with FareShare

FareShare is the UK’s largest food-redistribution charity. They take food from the food industry and redistribute it to charities who offer essential services to people in the community.
We’re working with FareShare to bring communities together this Christmas, by hosting festive feasts for people in need.

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