The 2019 Christmas advert from John Lewis & Partners and Waitrose & Partners
Edgar, an adorable young dragon, is so excited about Christmas that he cannot control the flames from his mouth. He even burns the village Christmas tree, dampening everyone's Christmas spirit. But when his best friend Ava gives him a thoughtful gift just right for an excitable dragon, he realises how much she cares for him.
Shop our special gift collection
Read our exclusive Excitable Edgar story book and enjoy Edgar-inspired toys and clothing
Excitable Edgar Christmas Book
Excitable Edgar Plush Soft Toy, Green
Excitable Edgar Children's 3D Wellington Boots, Green
Excitable Edgar Children's 3D Boot Slippers, Dark Green
Excitable Edgar Children's 3D Glow In The Dark Pyjamas, Red
Waitrose & Partners No.1 Christmas Pudding, 400g
Meet Edgar on Snapchat
Scan the code below using your Snapchat app
Take a photo with Edgar
There will be an opportunity to take a selfie with Edgar in the following shops:
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We’re working with FareShare
FareShare is the UK’s largest food-redistribution charity. They take food from the food industry and redistribute it to charities who offer essential services to people in the community.
We’re working with FareShare to bring communities together this Christmas, by hosting festive feasts for people in need.