#TheBeginner
This year’s Christmas ad tells the story of a big-hearted man who takes up a certain new hobby a little later in life than you’d expect.
Although he struggles initially, he never gives up – despite the bumps and scrapes. And, after a few weeks, he begins to get the hang of it.
But then, with a ring of the doorbell, it becomes clear what – or who – all his efforts have been for. Because it’s what we do that matters most.
LEWIS BEAR COLLECTION
Did you spot LEWIS BEAR under the Christmas tree?
Gifts that give back. We’re donating 25% from each sale of our ad-inspired collection to our Building Happier Futures fund*
The STORY behind our advert
Find out why we’ve decided to tell this story
* John Lewis will donate 25% of the retail price of each product sold to the following charities in the proportions listed: Action for Children (Registered Charity Number 1097940; Scotland Registered Charity Number: SC038092)(70%) and Who Cares? Scotland (Registered Charity No. SC026076)(30%)
