This year’s Christmas ad tells the story of a big-hearted man who takes up a certain new hobby a little later in life than you’d expect.
Although he struggles initially, he never gives up – despite the bumps and scrapes. And, after a few weeks, he begins to get the hang of it.
But then, with a ring of the doorbell, it becomes clear what – or who – all his efforts have been for. Because it’s what we do that matters most.
Did you spot LEWIS BEAR under the Christmas tree?
Gifts that give back. We’re donating 25% from each sale of our ad-inspired collection to our Building Happier Futures fund*