THE JOHN LEWIS & PARTNERS CHRISTMAS ADVERT 2018

THE JOHN LEWIS & PARTNERS CHRISTMAS ADVERT 2018

Christmas title

THE JOHN LEWIS & PARTNERS CHRISTMAS ADVERT 2018

This Christmas, we tell the story of how some gifts can be more than just a gift. And how one gift in particular inspired, changed and influenced the course of a little boy's life. That little boy just happens to be Elton John.

#EltonJohnLewis

Elton John Diamonds

YOUR SONG

Listen to the iconic soundtrack from our Christmas advert

Listen to the advert music on apple music
Listen to the advert music via Spotify
Elton John Diamonds

YOUR SONG

Listen to the iconic soundtrack from our advert

Listen to the advert music on apple music
Listen to the advert music via Spotify
Discover the magic behind our festive film

BEHIND THE SCENES

Discover the magic behind our festive film

Child Elton John, aged 3, opening a Christmas-wrapped piano
Child Elton John, aged 3, opening a Christmas-wrapped piano

"IT WAS INCREDIBLY MOVING TO SEE SUCH TREASURED MEMORIES REIMAGINED ON THE SCREEN. NO MATTER WHAT HAPPENS IN YOUR LIFE, THOSE MOMENTS FROM YOUR CHILDHOOD MOULD YOU, AND STAY WITH YOU FOREVER.”

ELTON JOHN

Black decorative, minimal star

INSPIRED BY OUR ADVERT

Explore our unique gift collection, including pianos by Yamaha, Elton John tour t-shirts and more

Elton John's Greatest Hits CD - Diamonds
Elton John's Greatest Hits CD - Diamonds
Limited Edition Elton John Tshirt
Yamaha Upright keyboard piano
Sir Elton John, sitting at his first piano in a darkened Christmas-decorated sitting room
Sir Elton John, sitting at his first piano in a darkened Christmas-decorated sitting room

"IT WAS IMPORTANT FOR ME THAT THE ADVERT WAS CLOSE TO MY ACTUAL MEMORIES AND EXPERIENCE SO IT HAD THAT EMOTIONAL IMPACT. AND YES, THE PIANO HAS ALWAYS BEEN A BIG PART OF MY LIFE. MY EARLIEST MEMORIES ALWAYS REVOLVE AROUND MUSIC AND THE PIANO WAS ALWAYS AT THE CENTRE OF FAMILY LIFE WHEN I WAS GROWING UP."

ELTON JOHN

Beautiful amber decorations on a marble fireplace

SHOP CHRISTMAS

Exclusive gifts at John Lewis & Partners

SHOP EXCLUSIVE GIFTS

Beautiful plum-coloured dining room; with fully laid table and tree

PREPARE FOR GUESTS

Events header

Events header

We're excited to reveal festive, musical-themed experiences on every floor.

We're excited to reveal festive, musical-themed experiences on every floor

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