iDesign + The Home Edit has elevated organisation to an art form. Following the success of founders Clea and Joanna’s Netflix series, there’s even more in store
Who doesn’t love a clever home decluttering idea? Well, with more than 1.7 million Instagram followers and the likes of Khloe Kardashian, Emma Roberts and Reese Witherspoon among its clients, The Home Edit, certainly has found a colour-coded niche – one where functionality meets style. Clea Shearer and Joanna Teplin have transformed the world of home organisation from a dreaded chore to something that’s… well, visually pleasing and surprisingly satisfying.
Clea and Joanna’s series, Get Organized With The Home Edit is now available on Netflix and John Lewis & Partners is the only retailer in the UK to stock the products featured in the show, which includes visits to the homes of Khloé Kardashian and Eva Longoria among others. While we watch, we’ll also be flicking through The Home Edit Life, the pair’s second book.
The duo’s own history is anything but conventional: ‘Before we were organisers, we were just regular people doing average things,’ they explain in their first book The Home Edit. ‘Maybe even mediocre people doing less than average things. And we didn’t start out as organisers. We didn’t even start out wanting to create this company together in the first place. In fact, we’d never even met before.’
A mutal friend, Leah, introduced them to each other – Clea and Joanna had just both moved to Nashville, both with kids and each having plans of starting their own organising company. As Leah says in the book, ‘I certainly didn’t expect their [first] lunch to turn into four hours discussing ideas for worldwide organising domination. And the rest is history!’
For Clea and Joanna, would-be adopters of their approach to home organising need to ask some quite deep questions before they start. ‘Figuring out why you feel compelled to bring order to your home is just as important as knowing how to do it,’ they explain. And the benefits are pretty impressive, saving time, money and even sanity, while also providing closure and instilling a sense of calm.
Clea and Joanna recommend starting with an edit. ‘It doesn’t matter if we’re organising a closet, playroom or refrigerator; our process always begins with a proper edit,’ says Clea. ‘Editing is a crucial part of the methodology that helps you fully assess your space and all the items it needs to accommodate. The first step is to remove everything from the space (and we mean everything). From there, group the items by category and pare them down to only the items you want or need, and purge the rest. With a pared-down supply, it’s easier to decide on a functional system that fits the space and your specific lifestyle.’
“If you are new to organising, start small... and we mean it. The biggest mistake is getting too ambitious without the right tools – it will just leave you overwhelmed”
Talking of fit, The Home Edit and iDESIGN are a natural pairing, with the storage collection only available in the UK at John Lewis & Partners. Clea and Joanna had always been huge fans of iDESIGN products and vice-versa. Anna Timm, international brand marketing manager of iDESIGN, explains: ‘Our team of designers worked with Clea and Joanna to create a product line that is as functional as it is beautiful. New spins on old favorites like divided turntables, crystal clear modular canisters, bins, and of course, labels, are a dream come true.’
This spring sees the launch of pieces designed to organise your make-up and hair kit, making getting ready a dream and solving messy cables from hairdryers and straighteners. What’s not to love?
The Home Edit is known for its rainbow approach to organising, so once you unpack your new storage baskets and turntables, sort items into colour and organise by the spectrum of the rainbow. ‘This is partially a design decision – things in rainbow order are pleasing to the eye – but it’s also an organisational tool,’ the pair explain in their book. ‘Our brains innately recognise this pattern, making it a natural scheme for making sense of where we put things,’
‘The easiest way to maintain a space is by following the system on a daily basis,’ says Joanna. ‘If you’ve done it right, you should have a system that works not only for the size of your space and amount of things, but the function of that particular space. This means that any upkeep should be minimal and as simple as putting things back where they belong, or what we sometimes refer to as a “mini-edit” every few weeks.’
OK, so you might not have the playroom of Gwyneth – and trust us, it is a thing of beauty – but you can create your own perfectly labelled, rainbow-themed slice of storage heaven, thanks to this exclusive collection.