Morris & Co. Pimpernel Rug, L240 x W170 cm, Indigo

One of the most iconic of all William Morris's designs, Pimpernel from 1876 describes dramatically swirling tulips and tendrils, interspersed with jewel-like pimpernel flowerheads. Translated onto this beautiful 100% woollen hand-tufted rug, the indigo colourway adds depth of colour and drama.

This rug is tufted by hand, meaning that material is injected into the back of the rug with a tufting gun, holding the material firmly in place.

About your new rug

• We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor
• As this rug is made using natural fibres, shedding is to be expected. This will reduce over time, and should not have an impact on the lifespan or performance of your rug . When you first get your rug, please use the brush attachment on your vacuum cleaner whilst the shedding dies down. After that, when vacuuming your rug, use suction only. Rotating brushes may damage the fibres.
• When vacuuming your rug, use suction only. Rotating brushes may damage the fibres
• Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents.
• Textile backed
• Attend to spillages immediately and blot with a clean, dry cloth to prevent staining. Dilute a small amount of appropriate carpet shampoo in water. Dampen a colourfast cloth in the diluted shampoo solution and dab the rug, lightly agitating, moving in the direction of the pile. Treat the whole rug and not just the affected area. To restore the appearance of the affected area, use a soft bristled brush to gently comb in the direction of the pile. Allow the rug to thoroughly dry.

The benefits of a wool rug

• Warm and durable, wool feels beautifully soft underfoot and is long-lasting
• Naturally flame-retardant and odour resistant
• Water repellent so easier to clean
• Naturally biodegradable, wool is part of the circular economy and contains no micro plastics