BeautyCycle logo
Discover a more conscious way to shop beauty with our rewarding recycling scheme, exclusively available for My John Lewis members to use all year round.
Bring in five or more empty beauty products to your nearest John Lewis shop and show your My John Lewis card to enjoy £5 off your next beauty purchase.

We're pleased to let you know we can now safely reopen our BeautyCycle scheme. To ensure the safety of you and our Partners, we have introduced enhanced cleaning measures on all products that you recycle with us.

What is BeautyCycle? BeautyCycle was launched in 2019 and is the first rewarding beauty recycling initiative to be available to My John Lewis members across the UK. Through BeautyCycle, you can recycle a broad range of beauty packaging, and we’ll treat you to £5 off your next beauty purchase every time you return five beauty empties to us.
Which products can I recycle? Most completely empty make-up or skincare products including beauty jars, tubes, bottles and make-up products.

For a full list of what we can accept, please see the terms and conditions at the bottom of this page.

For a full list of what we can and can't accept, please see the T&Cs at the bottom of this page.

Why have we created BeautyCycle as our solution to beauty waste?The beauty industry is a big contributor to global pollution, producing around 120 billion units of packaging each year, little of which can be recycled at home.Working in partnership with a leading global recycling expert, BeautyCycle helps to eliminate this waste by recycling your beauty empties for you and rewarding you in return.
What’s been the impact of BeautyCycle so far?Since November 2019, My John Lewis members have saved an incredible 1.1 million products from going to landfill
How do I take part?
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Step One
Sign up for free to be a My John Lewis member and bring in five or more empty beauty products to our shops.
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Step Two
Hand them over at any beauty counter when making your next beauty purchase.
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Step Three
Show your My John Lewis card to enjoy £5 off* your next beauty product.
Where do my products go?From the collection points in our shops, our recycling experts will take your products and either recycle or compost them, or turn them into new products.

See how you’re making a differenceIn 2020, we launched our Playground Commitment in partnership with a global recycling expert, and in April 2021, we helped to support the making of a playground at the NHS Becton Centre for Children and Young People. All thanks to you recycling your empty beauty products with us.
Making a difference with BeautyCycle
Terms & Conditions
  1. The BeautyCycle reward entitles My John Lewis members to £5 off their next beauty purchase when they recycle a minimum of five used beauty products from any brand.
  2. £5 off has to be redeemed at the point of exchange.
  3. Reward redeemable once per visit at any John Lewis & Partners shop with a Beauty Department.  
  4. Only one offer can be used per transaction - for example, BuyBack and BeautyCycle rewards cannot be redeemed in the same transaction. 
  5. Reward cannot be redeemed on electrical items or home fragrance.
  6. Customers must present their My John Lewis card to be scanned.
  7.  From 28th March 2022, My John Lewis members can choose to donate the £5 off they would receive on their next beauty purchase to the British Red Cross (charity registered in England and Wales (220949), Scotland (SCO37738), in aid of the Ukraine Crisis Appeal. Valid until 31st July 2022.
  8. No cash alternative available. 
  9. Used products must be empty. 
  10. We can accept the following items: all beauty jars, tubes and caps (including glass), shampoo/conditioner bottles and caps, non-pressurised hair spray bottles, lip beauty products (tubes, lipstick, lip balm), mascara tubes, eye liner pencils and cases, eyeshadow tubes/palettes, concealer/foundation tubes/sticks - including testers. We can not accept aerosols.
  11. Participating stores are as follows; John Lewis Oxford Street, John Lewis Liverpool, Peter Jones, John Lewis Cambridge, John Lewis Bluewater, John Lewis Stratford, John Lewis Brent Cross, John Lewis Cheadle, John Lewis Southampton, John Lewis Nottingham, John Lewis Cribbs Causeway, John Lewis Milton Keynes, John Lewis High Wycombe, John Lewis Glasgow, John Lewis Solihull, John Lewis Cheltenham, John Lewis Kingston, John Lewis White City Westfield, John Lewis Cardiff, John Lewis Reading, John Lewis Welwyn, John Lewis Oxford, John Lewis Exeter, John Lewis Norwich, John Lewis Edinburgh, John Lewis Leeds, John Lewis Trafford, John Lewis Newcastle, John Lewis Leicester, John Lewis Chelmsford. 
  12. John Lewis & Partners have the right to amend or retract this offer at any time.




1.1 This reward and prize draw is open to residents of the United Kingdom excluding Northern Ireland aged 18 years or over who use BeautyCycle with John Lewis PLC, and excludes employees of the Promoter, its associated companies, agents, third parties, or anyone else professionally connected with this competition.

1.2 These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. By accepting the submission of a competition entry on your behalf, you agree to be bound by these terms and conditions. The instructions provided at the notification of entry form part of the terms and conditions of this competition. In the event of a conflict, these terms and conditions take precedence. Please retain a copy for your information.

1.3 Use of BeautyCycle is necessary to be entered and is exclusive to My John LewisMembers. To sign up for My John Lewis, please visit Automatic entry into the prize draw for a chance to win one of five x three-night stays for four people (winner and three guests) with Forest holidays. Every qualifying customer will receive one free single-entry voucher to a day out in nature in the UK. 


2.1 Entries will be submitted between 00:01 on 14th April 2022 and 23:59 on 11th May(the “Closing Date”). Entries submitted after the Closing Date will not be accepted.


3.1 The Promoter will automatically enter all BeautyCycle users during the specified time period to the competition. To use BeautyCycle, customers must return 5 beauty empties in store for recycling and make a purchase on beauty where they will get £5 off the value of their beauty items. Entries are non-transferable.

3.2 Qualifying customers must visit the ‘Account’ section on the John Lewis app from 1stof June to receive (i) details of the prize draw (ii) details of the reward (iii) a unique code and (iiii) URL for the promotional website

3.3 To redeem the Reward, customers must follow the URL in the app, register their details, browse participating venues, choose an activity and download a single-entry voucher

3.4 Customers must use their single-entry voucher by 23:59 31st August 2022

3.5 One claim per person will be accepted. No responsibility will be accepted for entries that are lost, delayed, mislaid or damaged in transit, regardless of the cause, including, for example, as a result of any equipment failure, technical malfunction, systems, network, server, computer hardware or software failure of any kind. The Promoter will accept no responsibility for any failure to submit an entry on behalf of each and every BeautyCycle user.

3.6 Those entries not in accordance with the rules will be void and will entitle the Promoter to exclude the entry from the competition; any entry containing false, incomplete or misleading information will be void and will entitle the Promoter to exclude the entry from the competition.

4 THE Reward:

4.1 Day out in Nature: One free single-entry voucher to visitor attractions across the UK, for use on types of venues included are castles, zoos, treasure hunts and more. Each voucher is for single usage by 31 st August 2022. Only one voucher may be used per booking group.

a. Customers who qualify for the free day out in nature will be able to redeem through a reward in the ‘account’ section of the John Lewis App from 1 st June.

b. Individual terms and conditions for each venue apply and form part of these terms and conditions. Individual terms and conditions will be provided when clicking through to each venue. The list of venues remains subject to change and will be listed in full on the promotional website.

c. Anyone using a single-entry voucher under the age of 18 (where applicable) must be accompanied by an adult. Please see your chosen venue’s full T&C’s for full details and age restrictions.

d. Participating venues reserve the right to change business hours. The Reward might not be available at some venues due to certain seasonal circumstances, please see individual venue terms and conditions.

e. It is the responsibility of the customer to check their chosen venues Covid-19 policy before redeeming their voucher.

f. Some venues may require participants to contact the venue to book their entry in advance. In this instance, participants should contact the venue directly to book. Each single use voucher is subject to promotional availability.

g. Neither the Promoter nor Administrator can accept liability for lost, stolen or damaged vouchers. Lost or stolen vouchers will not be replaced. Original vouchers only will be accepted. Vouchers must be redeemed and surrendered upon entry.

h. The cost of travel to and from the customer’s chosen venue and all other costs and expenses incurred, including, but not limited to, additional tickets, food and drink are excluded from the offer.

i. The Promoter and the Administrator reserve the right to replace any reward with one of equal or greater value in the event of unavailability due to circumstances beyond its control.

j. Single-entry vouchers rewards are not for re-sale, cannot be auctioned or exchanged and are not transferable or redeemable for cash.

k. If venues rewards are not suitable or of interest for the particular customer, these can not be exchanged with an alternative offer.

l. Single-entry vouchers cannot be used in conjunction with any other offer, promotion or discount.

4.2 Prize draw: All participating members will be entered into a prize draw to win one of five x three-night stays for four people (winner and three guests) worth £1000 each to use between April-October at Forest holidays. Please see partner terms for more information Winners will be entitled to £200 that can be used towards travel/spending money. The money will be transferred via BACS within a maximum of 5 days of the winner accepting their prize. Draw to take place 18th May 2022.

a. There are five prizes available. The break must be booked by no later than 31st August 2022 and taken by 31 st October 2022.

b. The winner and guests are responsible for all expenses not expressly stated in these terms and Conditions as being included as part of the prize. All other costs and expenses incurred from the holiday including, but not limited to, travel to and from the venue, travel insurance, meals and drinks as required are the winner and their guests’ own expense.

c. To enter the prize draw, members of My John Lewis must use BeautyCycle in-store. Members must complete his before 23:59 11th May 2022. To use BeautyCycle, customers must return 5 beauty empties in store for recycling and make a purchase on beauty where they will get £5 off the value of their beauty items. Entries are non-transferable.

d. Prize draw entries must be made between 00:01 14/04/2022 and 23.59 11/05/2022.

e. Only one entry per member will be accepted. Anyone trying to circumvent this rule by using alternative details including but not limited to creating multiple accounts will be disqualified from this promotion. In the event of multiple entries being received only the first entry will be accepted.

f. Entrants who make an entry on someone else’s behalf will be disqualified, at the Promoter's discretion.

g. If it becomes apparent that a participant is reposting the same content multiple times or using a computer(s) to circumvent this or any other condition by, for example, the use of ‘script’, ‘brute force’ or any other automated means, that person's entries will be disqualified and any prize award will be void. Misdirected or late entries will not be accepted. Proof of sending will not be accepted as proof of delivery. The Promoter takes no responsibility for entries delayed, incomplete or lost due to technical reasons or otherwise.

h. The draw will take place on 18/05/2022 The winner will be drawn at random from the qualifying entries via a randomised computer process and will be notified via email from the administrator within 7 working days. The winner will have 14 days to confirm acceptance of the prize by responding to the message and providing a contact phone number, the provided phone number will be used solely contacting prize draw winners and no other purpose. If a winner does not confirm acceptance of their prize within 14 days of being contacted, reject the prize or are ineligible, they will lose the right to claim their prize and an alternative winner will be drawn. The same process will then repeat until an eligible winner is able to claim the prize. Entrants are encouraged to monitor their connections during this time in case they are the winner.

i. After the prize is successfully claimed the Administrator will contact the winner via the email or phone number provided to arrange fulfillment of the prize. The prize must be taken by 31 st October 2022. No cash or other alternative prize will be provided in whole or in part, except that in the event of circumstances outside of its control the Promoter reserves the right to substitute a similar prize of equal or greater value. The prize is non-transferable. If fulfillment or any element of this prize draw will be delayed or affected due to the continuing Covid-19 pandemic and resulting Governmentrestrictions, all entrants affected will be contacted by the Administrator and kept updated of any unavoidable changes to the promotional dates, revised fulfilment dates or prize. The winner of the prize draw may be requested to take part in publicity or promotional activity associated with the prize draw including providing consent to the publication and use of their name. The Promoter will make available the winners’ surnames and counties of residence to members of the public or regulators who request such details within 3 months of the closing date of this promotion. Entrants can object to disclosure, or request that disclosure be limited in scope by contacting( We may nevertheless disclose the information to the Advertising Standards Authority if required to do so. You may request a copy of the winner's information by emailing ( We reserve the right to refuse any or all such requests.

4.2 Any travel expenses, or any other expenses in the general use of and enjoyment of the prize, that the winners or their guests incur are the sole responsibility of the winners or their guests

4.3 Prizes are subject to availability. They are non-transferable, non-refundable and, unless stated, there are no cash alternatives. In the event that the prize is out of stock or if circumstances beyond the Promoter’s control make it necessary to do so, the Promoter reserves the right to substitute another item, in its sole discretion, of equal or higher value.


5.1 By entering the competition, you understand that for the purposes of administering the competition and prize fulfillment, it is necessary for the Promoter and the Administrator (TLC Marketing Worldwide Uk Ltd), on our behalf, to hold and process your personal data (full name, contact number & email):

Promoter: John Lewis PLC, 171 Victoria Street, London, SW1E 5NN

Administrator: TLC Marketing Worldwide UK Ltd, 54 Baker Street, London, W1U7BU.

5.2 If you have opted-in to receiving further information from the Promoter and/or its agents or suppliers, you agree that the relevant party may use and store these details to provide further information about their products and services (in accordance with the privacy policy of the relevant entity).

5.3 If you are the winner of the competition, you agree that the Promoter may use your name, image and county of residence to announce the winner of this competition and for any other reasonable and related promotional purposes, for no further consideration.

5.4 The Promoter and Administrator will only use the personal details supplied for the administration of the promotion and for no other purpose. The Administrator is responsible for fulfilling the reward. Any data captured in the fulfillment of the promotion by TLC Marketing will only be used for validation of claims and for the fulfillment with your consent. It will not be used for marketing purposes. Your personal details will at all times be kept confidential. Data will be held in accordance with current Data Protection legislation and will be stored for up to 3 months from the campaign end date, after which it will be deleted. You can request access to your personal data, or have any inaccuracies rectified, by sending an email By participating in the promotion, you agree to the use of your personal data as described here.


6.1 The Promoter and its associated agencies, companies and distributors will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this competition or accepting or using the prize or reward, except for any liability which cannot be excluded by law(including liability for fraud or death or personal injury arising from negligence) in which case that liability is limited to the minimum allowable by law. Your statutory rights are not affected.

6.2 If you have opted-in to receive further information or marketing from any of the Promoter’s agents or suppliers involved in the administration of this competition, you understand and accept that the relevant third party will be solely responsible for any processing of your personal data for these purposes, that such processing will be governed by terms of that third party’s privacy policy and that the Promoter accepts no responsibility or liability in association with any such data processing for these purposes.


7.1 The Promoter reserves the right to verify all entries including but not limited to asking for proof of address and ID (passport, driving licence or equivalent). The Promoter reserves the right to refuse to award a prize/reward or withdraw prize/reward entitlement and/or refuse further participation in the promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions, the spirit of the promotion, any instructions forming part of this promotion’s entry requirements or otherwise where a participant has gained unfair advantage in participating or won using fraudulent mean.

7.2 It is the responsibility of the entrant to provide correct, up-to-date details when entering the promotion and on acceptance of the prize. The Promoter cannot be held responsible for winners failing to supply accurate information which affects prize acceptance or fulfillment of their prize.

7.3 If for any reason any aspect of this promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, traffic congestion, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter may in its sole discretion modify or suspend the promotion or invalidate any affected entries. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with theseTerms and Conditions, the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavor to minimise the effect to participants in order to avoid undue disappointment.

7.4 The decision of the Promoter regarding any aspect of the competition is final and binding and no correspondence will be entered into. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.

7.5 This competition and all issues arising out of it shall be governed in accordance with English Law and are subject to the exclusive jurisdiction of the English courts unless you live in Scotland, in which case your local courts will have jurisdiction.

The Promoter is John Lewis PLC, a company with registered company number 233462 and registered office at 171 Victoria Street, London SW1E 5NN.