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Introducing Bitzee Magicals, fantastical digital friends you can really touch and feel. Just like Bitzee digital pets, Bitzee Magicals respond to swipes, tilts, shakes and touch with sounds and silly reactions.

Each Magicals character starts a baby and needs your love and care to grow. The more you play, the more Magicals you'll unlock. Feed them and play, rock them to sleep, clean up after them and give them love. Watch them grow from baby to adult to Super Bitzee.

When a rare or legendary Bitzee friend becomes a Super Bitzee, it splits between 1 of 2 possible Splitzee characters. Play unique games with your fully evolved Magicals and collect gems to add to your Treasure Chest to attract new characters.

Plus, there are more ways to play: use the Magic Wand to cast spells, experience a fun transformation and earn new Potions as you play games to change your friend's colours.

Collect all 20 Bitzee Magicals and take your collection anywhere. Kids and adults will be mesmerised with Bitzee’s screen-free innovative twist on 90s toys and games. Must-have for birthday gifts and festive gifts. Includes 3 AA batteries. Bring home a new way to experience Bitzee toys with Magicals.