What is Black Friday?

Black Friday originated in the USA, where stores open early once a year the day after the Thanksgiving public holiday. Now it’s become a fixture in seasonal trading calendars in the UK and worldwide, and for customers it's the perfect time to stock up on Christmas presents

When is Black Friday 2017?

The next Black Friday is in 2017, on 24 November.
At John Lewis our commitment to being Never Knowingly Undersold means that we match our competitors' prices all year round – so even when it's not Black Friday, we'll have deals you can enjoy.

Why is it called Black Friday?

The 'black' part comes from the idea that the time-limited price cuts and deals offered by the shops would help their accounts go from ""in the red"" to black

What kind of Black Friday deals will you have in your event?

During the Black Friday event you'll find great offers in home, fashion, electricals and technology, including appliances, computers and TVs

What is Cyber Monday?

Cyber Monday has been identified the busiest day of the year for online shopping, and in 2017 it's expected to be Monday 27 November immediately following Black Friday

How does this work with Never Knowingly Undersold?

Our commitment to being Never Knowingly Undersold means that we continually check and compare our prices against our high street competitors' prices every day, all year round. Our price promise in action means that even during our Black Friday event we'll be checking and responding to competitors' promotions and prices, so it's worth taking a look online from time to time to see what's new in our Black Friday offers. You may not always see these offers in store as it’s quicker to make price changes online, but do check if you're visiting your nearest John Lewis and we’ll honour our online price in each case if the price has gone down.