ASICS is an established sports brand founded in Japan in 1949. It is built on the philosophy of 'A Sound Mind in a Sound Body'. The brand focuses on the link between physical movement and mental well-being. Experts at the ASICS Institute of Sport Science have analysed over 2 million feet to understand exactly how we run. This led to its signature GEL™ technology, which offers excellent impact absorption to help protect your joints. The collection features icons like the stability-focused GEL-KAYANO™ and the cushioned GEL-NIMBUS™. ASICS remains a trusted choice for runners seeking durable, high-performance footwear that is built to last.