Bjorn Borg is a Swedish sports fashion brand designed for people who want to feel active and attractive. Bjorn Borg’s first products were sold in 1984, built on a legacy of one of the world’s greatest ever tennis players, inspiring people to be more, through their belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything. Offering cotton and performance underwear, sportswear and performance wear, all made from sustainably sourced materials, you can be sure that whatever arena or environment you are in, you can feel at your most active and attractive.
