Founded in 2006 by Ben Gorham, BYREDO is a modern European luxury house that combines strong artistic influences with a storytelling approach to fragrance. The brand’s creations are inspired by cultural rituals and personal legacies. The collection spans fragrances, home, and bath & body products. It features iconic bestsellers such as Bal D'Afrique, Gypsy Water, Mojave Ghost, Blanche, and Rose of No Man's Land, each a testament to the brand’s design mantra.