Launched in 2017 by dermatologist Dr Lee Dong-won, K-beauty brand Dr.Different draws on the expertise of 15 board-certified dermatologists. The brand focuses on creating high-performance formulas that bring the standards of professional clinical treatments into your daily routine, making it a trusted name within dermatology clinics across Korea. Dr.Different is particularly recognised for its work with stabilised retinal, a potent derivative of vitamin A that acts faster than traditional retinol. Through the VITALIFT range, it delivers these advanced age-defying benefits while minimising the irritation often associated with active ingredients. Discover customer favourites like the VITALIFT-A creams, available in graded strengths to help you progress safely toward firmer, smoother skin.