Founded by Bree McKeen in 2015, Evelyn & Bobbie is a brand on a mission to reinvent bras and underwear. Named after a designer and an activist, the brand mixes engineering with elegance to deliver comfort, support, and confidence. At the core of the collection is patented EB Core® technology, which provides wire-free lift and support. Designed using 3D body scans, each piece offers a body-honouring fit that prioritises real women’s needs and seamless innovation that makes designs invisible under clothing, offering comfort without compromise. The collection features bestsellers including the Evelyn, Beyond, and Defy bras.