Since its launch in 1989, Great Plains has set out to create a must-have collection of high-quality basics alongside contemporary fashion-inspired styles. Great Plains creates a unique mix of fashion-led and classic pieces with a focus on quality and value for money. With a focus on feminine separates, versatile dresses and much-loved knitwear, Great Plains strive to create a capsule wardrobe for the modern woman who loves to experiment with contemporary fashion trends, but is not dictated by them.