Founded in London in 2011 by Oliver Proudlock, Serge DeNimes is a jewellery brand that focuses on creative, design-led accessories. The label forms its identity through original, urban-inspired designs. Every piece in the collection is designed in-house in London and made using premium 925 sterling silver. To guarantee authenticity and metal purity, the jewellery is officially hallmarked at a Great British Assay Office. This process provides clear assurance of its material standard. The brand avoids short-lived fashion cycles, focusing instead on developing a diverse, reliable range of rings, necklaces, and bracelets that carry a distinct, modern edge.
