Editorial Team
Get our box of parenting essentials – worth £150 – for free when you spend £150 or more on nursery and baby items
Please note, our New Parent Starter Kit has now sold out
Calling all parents-to-be. Fancy a free starter kit that’s filled to the brim with goodies to make life with a newborn that little bit easier? Read on.
If you’re already a My John Lewis member, you’ll know a thing or two about the incredible perks you get. But if you’re not yet a member – and soon to become a parent – now’s the perfect time to join. And here’s why: our box, filled with 19 best-in-class baby products (worth a total of £150), is exclusively available to new and existing My John Lewis members who spend £150 or more on selected nursery or babywear items*.
Specially curated to give you and your baby the best start to your journey together, the New Parent Starter Kit Baby Box is a perfect balance of functional, fun and treat items. There are luxurious beauty products from the likes of Sol de Janeiro, Clarins and Bobbi Brown, as well as hero baby products, such as the Baby Einstein Curious Explorers Soft Teether Book, BIBS soothers, My Expert Midwife All Better Balm, and Maxi-Cosi’s Baby On Board sign.
You’ve got to be quick – there are a limited number of boxes available, and once they’re gone they’re gone.
The kit contains:
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Maxi-Cosi Baby On Board Sign
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Waterwipes Biodegrable Baby Wipes, 60 Pack
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BIBS Soother Colour 2 Pack, Latex, Size 1
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John Lewis Baby Slogan Dribble Bib
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Sol de Janeiro Brazilian Bum Bum Cream, 25ml
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L’Occitane Shea Butter Foot Cream, 30ml
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Tommee Tippee Natural Start Baby Bottle (150ml) and Newborn Soother (0-2 months) Gift Pack
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Vital Baby Hygiene Aquaint® Cleansing Water, 50ml
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Frida Baby Windi The Gaspasser
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John Lewis Baby Sleeping Bag
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Lansinoh Disposable Breast Pads, 24 Pack
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Done by Deer Deer Friends Burp Cloth
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Clarins Maternity Moment Treatment Voucher, £10
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My Expert Midwife All Better Balm, 30ml
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My Expert Midwife Nipple Balm, 10ml
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Child’s Farm Baby Shampoo & Wash, 250ml
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Momcozy Nipple Cream, 40g
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Baby Einstein Curious Explorers Soft Teether Book™
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Bobbi Brown Vitamin Enriched Face Base, 15ml
How to take home your box:
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Add the New Parent Starter Kit to your basket.
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Add £150 or more of other Nursery and/or Baby products to your basket (see below for T&Cs and exclusions).
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When you’re ready to checkout, add the promotional code BABYBOXJAN to remove the price of the box from your total.
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Complete checkout.
*T&Cs and exclusions apply. Exclusively online, must apply coupon code at checkout. Offer ends 30/01/2026. See product page for exact box contents and further details.
Become a My John Lewis member
Newborn clothes
T&Cs
1. Selected lines only. This promotion excludes babywear from 24 months. It also excludes all other items not included in the Nursery section, such as Childrenswear, Fashion, Electricals and non-Nursery Toys and Furniture products. 2. One box per customer, while stocks last. The price of the gift product does not count towards the required spend amount. All qualifying products must be purchased at the same time. 3. Online-only promotion. The New Parent Starter Kit Baby Box is not available in store or redeemable against any in-store spend. The New Parent Starter Kit Baby Box is purchased from us as a single purchase and is non-refundable unless faulty. 4. Only one promo code may be used per transaction & cannot be used in conjunction with any other myJL offer, including the All Things Baby promotion. 5. This promotion can only be redeemed once per customer. 6. This offer cannot be redeemed on items purchased using John Lewis Payment Plans, including Interest-Free Credit or Interest-Bearing Credit. Please also see our Returns Policy
